Data mining for B2B churn and loyalty management in India and South Asia
TM Forum
AUGUST 9, 2022
Whereas postpaid customers may be characterized by their affordability, high propensity to call ‘on-net’, i.e., to their family or friends from within their network of provider, a rich residential location, etc. According to [15], the author concludes that churn analysis is applicable to the noncontractual B2B hotel industry.
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