Data mining for B2B churn and loyalty management in India and South Asia
TM Forum
AUGUST 9, 2022
Whereas postpaid customers may be characterized by their affordability, high propensity to call ‘on-net’, i.e., to their family or friends from within their network of provider, a rich residential location, etc. Preparing meaningful clusters is like preparing derived attributes. Loyalty by itself in B2C is sometimes a rare event.
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