Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach
Eric D. Brown
JANUARY 12, 2018
Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years. Improved Scrum Marketing Management through Smart Use of Data. We’ll assume readers are familiar with the basics of scrum management.
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