Google Accuses Spanish Security Firm of Developing Exploit Tools for Chrome And Microsoft Defender

IT Toolbox

Variston IT develops but doesn’t advertise Heliconia, a web framework that exploits vulnerabilities in Chrome, Firefox and Microsoft Defender. The post Google Accuses Spanish Security Firm of Developing Exploit Tools for Chrome And Microsoft Defender appeared first on.

Microsoft is developing an in-game advertising system for free-to-play games

TechSpot

Sources close to Microsoft recently told Business Insider that the new feature would provide a marketplace for ad placement companies to work closely with developers to secure space and place ads in free-to-play titles.

Insiders

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Facebook blocks Russian state media from advertising on the platform

The Verge

Facebook is blocking state-run Russian media outlets from advertising and monetizing content on the platform amid the ongoing conflict in Ukraine (via Reuters ). Facebook has since established a Special Operations Center to help the network monitor and respond to the developing conflict.

Microsoft to acquire AT&T’s Xandr advertising tech business, gearing up for a ‘post-cookie world’

GeekWire

Microsoft reached a deal to acquire AT&T’s advertising technology division, Xandr , seeking to strengthen its own advertising business as the industry shifts away from online tracking technologies. Microsoft Advertising AT&T Bing LinkedIn XanderAT&T Image.

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

Facebook 'prepares' app developers for iOS 14 advertising catastrophe

TechSpot

In June, Apple showcased iOS 14 at its Worldwide Developers Conference. Not only will developers have to show users how they collect, use, and share their information, but apps will have to ask

Apple's latest controversy: Expanded App Store advertising

Computerworld Vertical IT

Depending on how you look at it, Apple may be ramping up ways developers can reach out durectly to customers via its App Store – or building its own business at others' expense. Apple has had an advertising business of its own ever since Apple’s then CEO, Steve Jobs, introduced us to iAds in 2010. What Apple is doing.

Apple's advertising growth appears to have tripled since instituting App Tracking Transparency rules

TechSpot

Apple's on-device advertising platform, Search Ads, reserves spots at the top of App Store queries for developers to advertise their apps in relevant search results.

Nielsen In Crisis: Missteps At Nielsen Present An Opportunity For Advertisers

Forrester Digital Transformation

Nielsen, the legacy television measurement giant, has provided media companies, agencies, and brands with household media consumption, advertising performance, and audience insights through its “people-powered” panels and metering technology.

Media 52

Brian Bowman: Apple’s IDFA change has triggered 15% to 20% revenue drops for iOS developers

Venture Beast

GamesBeat Marketing Mobile Apple Brian Bowman category-/News Consumer Acquisition DeanBeat Reviews Previews and Interviews Epic Games Identifier for Advertisers IDFA Mobile gamingConsumer Acquisition's Brian Bowman sounded the alarm on IDFA and targeted ads.

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How PR agents teach game developers to protect themselves

Venture Beast

She explains how to keep developers out of trouble. AR/VR Business Esports Games Media PC Gaming category-/Business & Industrial/Advertising & Marketing/Public Relations category-/Business & Industrial/Business Services How Games Make Money podcast Stephanie Tinsley Tinsley PR

Sony plans in-game advertising system similar to the one Microsoft detailed

TechSpot

The goal would be to encourage the development of more free-to-play games by giving developers more possible revenue streams Business Insider sources claim that Sony is working out ways to get ads into free-to-play PlayStation games.

How data impacts every team in game development (VB Live)

Venture Beast

Join this VB Live event to learn how data changes the game optimum player experience, ads, user acquisition, monetization, and more. Read More.

Google’s privacy changes: The war on cross-app tracking, cookies and third-party advertising

Venture Beast

Google’s announcement comes over a year after Apple announced that app developers would need to ask for permission to track a user’s IDFA identifier on iOS, and months after Google Chrome announced that it would be banning all third-party cookies in 2023.

Roku’s advertising ambitions just got even bigger with new Nielsen deal

The Verge

Roku, one of the most popular streaming platforms in US homes, is acquiring Nielsen’s video advertisement business as it tries to become a central hub for TV advertising. Specifically, Roku is acquiring Nielsen’s Advanced Video Advertising unit.

UK authorities issue a new guidance to ensure advertisers don't mislead consumers

TechSpot

To solve the issues brought by microtransactions, the Advertising Standards Authority (ASA) issued new guidance explaining how developers and publishers should present and advertise premium content and currencies for their games.

How mobile app developers can thrive in Apple’s new world

Venture Beast

and the addition of the App Tracking Transparency framework, app and game developers who have previously relied… Read More. A new GamesBeat event is around the corner! Learn more about what comes next.

How iSpot is using tech-driven advertising analytics to challenge TV industry stalwart Nielsen

GeekWire

iSpot tech chief Anthony Skinner speaks about the Seattle-area company’s television advertising analytics at a recent NBCUniversal developer conference. But that concept was a novelty in TV advertising before a startup called iSpot.tv

Why rewarded video is overtaking IAP for mobile developers 

Venture Beast

Dev Enterprise Entrepreneur GamesBeat Mobile PC Gaming VB Home Page #gbsummit21 category-/Business & Industrial category-/Games/Computer & Video Games in-game advertising mobile game monetization rewarded video

IBM working on AI tools to spot, cut bias in online ad targeting

Venture Beast

IBM is developing tools to ensure online advertising algorithms do not unfairly show ads in ways that may be discriminatory. AI Cloud Commerce Enterprise VB Home Page advertising AI advertising AI bias category-/News digital ads IBM IBM Watson Advertising

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60% of School Apps Are Sharing Your Kids' Data With Third Parties

GizModo VR

app store privacy google software development android mobile app technology facebook mass surveillance science and technology identifier for advertisers computing technology internet software development kit

Facebook bans developer behind Unfollow Everything tool

The Verge

A developer who made a tool that let people automatically unfollow friends and groups on Facebook says he’s been banned permanently from the social networking site. Illustration by Alex Castro / The Verge.

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What mobile game developers need to know about global expansion

Venture Beast

Business Games category-/Games/Computer & Video Games category-/Internet & Telecom/Mobile & Wireless/Mobile Apps & Add-Ons Facebook Audience Network in-app ads in-game ad formats in-game ads mobile game advertising mobile game marketing mobile game monetization Mobile gamingWhile mobile game publishers are expanding their reach into new, lucrative markets, finding international success means overcoming some important hurdles. Read More.

Apple, Amazon, and Google hike their developer, seller, and advertising fees in response to new digital taxes in Europe

TechSpot

Earlier this year, several countries in Europe -- including the UK, France, Austria, Italy, Poland, and Turkey -- revealed a new digital services tax that would be imposed on tech giants and advertisers later this year.

How PepsiCo uses AI to create products consumers don’t know they want

Venture Beast

AI Big Data Enterprise VB Home Page ai AI advertising AI customer service AI marketing artificial intelligence category-/Business & Industrial category-/Food & Drink CPGs machine learning NLP Pepsico Product Development

Apple's App Tracking Transparency feature in iOS 14 is driving advertisers to Android

TechSpot

A few months have gone by and the effects are already visible even when Apple delayed the feature to give developers time to implement it With the release of iOS 14.5

IDFA and Apple’s legal battles actually mean 60% larger audiences for game developers

Venture Beast

Epic category-/Business & Industrial category-/Computers & Electronics Consumeracquisition.com contextual advertising gamesbeat GamesBeat Summit Next GB Summit 2021 IDFA measurement personalization targeting Virtual Legality Xsolla

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Apple wants to stop advertisers from following you around the web. Facebook has other ideas.

Vox

Apple is trying to single-handedly change the way internet advertising works. At stake is your online privacy — and the advertising system that underwrites an endless supply of free content. Apple announced its plan in June at its annual developer’s conference.

Understanding the difference between Low Code, Citizen Development, and Sales Bull

Social, Agile and Transformation

I started with low code development environments over a decade ago. They were an early form of an ad network essentially selling banner ads to US national advertisers. cio citizen development digital transformation enterprise 2.0 We were a ~10 year "startup" with multiple businesses and limited technology resources to support them all sufficiently. One of our emerging business required some automation to enable an internal and customer facing workflow.

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Google spells out consequences of Apple’s privacy push and IDFA changes

Venture Beast

Google spelled out what Apple's Identifier for Advertisers changes mean for itself as well as game and app developers. Read More.

Apple 112

Data Clean Rooms Add Complexity To The Data Deprecation Conundrum

Forrester Digital Transformation

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

5 Forrester Waves™ Set A Stage For A Marketing Services Reset

Forrester Digital Transformation

Leonardo Da Vinci said, “To develop a complete mind; Study the science of art. This couldn’t be more profound in an era of marketing, advertising, and digital experience where the distinction between a brand’s promise, how its communicated and […].

Study 52

Scared iOS developers seek ways to subvert upcoming privacy update

TechSpot

Apple delayed implementing the new feature to "early 2021" after backlash from advertisers, Facebook, and Google In June of last year, Apple announced that new privacy features were coming in iOS 14.

Snapchat will let developers put their apps inside its TikTok copycat Spotlight

The Verge

Snapchat is making it easier for developers to use viral content to directly promote their apps. Today, it’s launching Creative Kit for Spotlight, which will allow app developers to give users the power to publish directly to Snapchat’s TikTok rival, Spotlight. Snapchat.

iOS developer who drew attention to App Store scams is now suing Apple

The Verge

Mobile app developer Kosta Eleftheriou, who publicly called out Apple earlier this year for negligence with regard to policing iOS scams and copycat apps on the App Store, has filed a lawsuit against the iPhone maker in California. Apple holds both its device users and developers hostage.

Roblox bans developer behind 'Kim Kardashian sex tape' game discovered by her son

TechSpot

The advertised game Polygon writes that in the premiere of Hulu's reality television series, which aired on April 14, Kim Kardashian's son, Saint West, is seen running to his mother while holding his iPad and laughing.

Apple’s App Store is hosting multi-million dollar scams, says this iOS developer

The Verge

Mobile app developer Kosta Eleftheriou has a new calling that goes beyond software development: taking on what he sees as a rampant scam problem ruining the integrity of Apple’s App Store. Illustration by Alex Castro / The Verge.

Researchers use AI to combat and quantify browser fingerprinting

Venture Beast

Researchers developed a machine learning tool called FP-Inspector that identifies and mitigates web browser fingerprinting scripts. Read More.

Apple’s next iOS 14 beta will begin forcing developers to ask for permission to track you

The Verge

Apple’s new privacy feature requiring developers ask for permission to track iOS users for ad targeting is at last going live in the next iOS 14 beta with a planned full release some time this spring for non-beta users, the company tells The Verge. Illustration by Alex Castro / The Verge.

Ad format success factors for casual and hypercasual games

Venture Beast

Rewarded video puts players in control of their experience, and 79% of developers said that rewarded video is their most successful format. Read More.

The one developer that publicly agreed to try Facebook’s VR ads is already backing away

The Verge

Last Wednesday, Facebook announced that it would begin testing ads inside of Oculus Quest apps and said that the paid title Blaston from Resolution Games and apps from “a couple other developers” would be the first to include them. Photo by Amelia Holowaty Krales / The Verge.

Twitter launches new API as it tries to make amends with third-party developers

The Verge

Twitter is making it easier for businesses, academics, and third-party developers to build on its platform with the launch of its API v2 today. Prior to this, outside developers could more or less replicate and customize the Twitter experience in their own clients.

How to hire the best developer talent at your next career fair

Hacker Earth Developers Blog

The Global Developer Hiring Landscape 2018 survey points that only 16% of developers are actively looking for a job, but an overwhelming 75% of developers are interested in hearing about new job opportunities ! Along with the high demand for tech talent and the market in flux with shrinking availability, hunting for top resources at tech career fairs are a great way to gain access to a large pool of developer talent. Planning for a developer job fair.