Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach
Eric D. Brown
JANUARY 12, 2018
Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years. The issue is how to introduce scrum-style strategies while also making use of “ Big Data ” analytics to ensure the best possible decisions are made.
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