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Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach

Eric D. Brown

Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years. It’s enough to drive any marketer to reassess their workflow, which is undoubtedly why agile techniques are coming into the field.

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5 key mistakes IT leaders make at board meetings

CIO Business Intelligence

They favor technical jargon and convoluted answers In Digital Trailblazer , I tell the story of the early internet days when a director asked me, “What’s a cookie?” Make sure you work with this champion outside of the board setting to ensure alignment and adoption of your technology strategy.”

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Are You Agile Enough for Polyglot Programming?

CTOvision

Luc Perkins (@ lucperkins ) says in his blog that the Obama campaign was unbelievably agile. He employed an agile framework that was modular and very iterative. The primary donation program was updated daily, and A/B testing occurred in real-time—that’s agile! Agility means changing direction rapidly while maintaining control.

Agile 150
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Federal Government Signals Interest In Several Key Leading Edge Technologies

CTOvision

Pervasive computing relies on the convergence of wireless technologies, advanced electronics and the Internet. The products are connected to the Internet and the data they generate is easily available. The products are connected to the Internet and the data they generate is easily available. Agile Software Development.