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Can AI Improve Your Loyalty Program?

Forrester IT

Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.

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Why Brand And Reputation Programs Should Be More Than Just Air Cover

Forrester IT

Most marketing leaders run top-level brand and reputation programs as a primary way of building awareness. These are the advertising or thought leadership initiatives intended to provide a compelling yet broad brand story — but they often aren’t well connected to buyer needs and demand programs.

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Announcing Forrester’s B2B Program Of The Year Award Winners For North America

Forrester IT

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

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New York State Drivers Start Using Mobile ID Program

IT Toolbox

The New York State Department of Motor Vehicles has launched its Mobile ID program, a secure variant of the conventional state-issued driver’s license. The post New York State Drivers Start Using Mobile ID Program appeared first on Spiceworks Inc.

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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TikTok Lite Faces Scrutiny in the EU Over Potentially Addictive Rewards Program

IT Toolbox

The European Commission has raised concerns about TikTok Lite’s rewards program in the region and threatened suspension over addiction risks. Find out more about the program and the problems associated with it. The post TikTok Lite Faces Scrutiny in the EU Over Potentially Addictive Rewards Program appeared first on Spiceworks Inc.

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Changing Your Loyalty Program? Here’s What To Consider

Forrester IT

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

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Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

But none of this is possible without the most important element of a successful ABM program: good data. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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How to Democratize Data Across Your Organization Using a Semantic Layer

Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale

The impact that data literacy programs and using a semantic layer can deliver. In this webinar you will learn about: Making data accessible to everyone in your organization with their favorite tools. Driving a self-service analytics culture with a semantic layer. Using predictive/prescriptive analytics, given the available data.

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What We Learned From Our Own Data-Driven ABM Strategy

talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!” In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.

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How to Effectively Equip Your IG Program for the Perilous Journey Into the Future

Speaker: Andrew Ysasi, Vice President of Advocacy for Vital Records Control, President of IG GURU®, MS, FIP, FIIM, CIPM, CIGO, CISM, PMP, CRM, IGP, CIP, CSAP

Countless data breaches, hacks, and the never-ending changes being made to privacy regulations illustrate why it is critical for data-driven organizations to develop information privacy strategies that fill the gaps of their existing data management programs. Information privacy is a critical part of an IG program. Set up a program.

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How to Scale a Data Literacy Program at Your Organization

Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at bol.com; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health

Our featured speakers will share practical guidance and examples from effective programs that help with data skill-building, improving decision-making, and fostering a data literate culture – so everyone at your organization can confidently read, write, analyze and communicate with data.