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12 Articles To Boost Your Programming Career

IT Toolbox

Here are 12 articles to help you better your programming knowledge on Programmer’s Day 2023. The post 12 Articles To Boost Your Programming Career appeared first on Spiceworks.

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Looking for a Bug Bounty Program: 13 Signs of a Successful One

IT Toolbox

The post Looking for a Bug Bounty Program: 13 Signs of a Successful One appeared first on Spiceworks. Maximize your impact as a security researcher with these key insights.

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Microsoft Launches Early Access Program for Security Copilot

IT Toolbox

The post Microsoft Launches Early Access Program for Security Copilot appeared first on Spiceworks. Copilot will offer key features such as automated incident summaries and real-time tracking of malware.

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Changing Your Loyalty Program? Here’s What To Consider

Forrester IT

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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Paid Loyalty Programs Pique Premium Interest

Forrester IT

Premium loyalty programs charge a fee for access to membership or a program tier. In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]

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Four Ways Technology Elevates Your Corporate Training Program

IT Toolbox

Discover how technology ensures the success of any corporate training program. The post Four Ways Technology Elevates Your Corporate Training Program appeared first on Spiceworks.

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Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

But none of this is possible without the most important element of a successful ABM program: good data. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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How to Democratize Data Across Your Organization Using a Semantic Layer

Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale

The impact that data literacy programs and using a semantic layer can deliver. In this webinar you will learn about: Making data accessible to everyone in your organization with their favorite tools. Driving a self-service analytics culture with a semantic layer. Using predictive/prescriptive analytics, given the available data.

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What We Learned From Our Own Data-Driven ABM Strategy

talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!” In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.

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How to Effectively Equip Your IG Program for the Perilous Journey Into the Future

Speaker: Andrew Ysasi, Vice President of Advocacy for Vital Records Control, President of IG GURU®, MS, FIP, FIIM, CIPM, CIGO, CISM, PMP, CRM, IGP, CIP, CSAP

Countless data breaches, hacks, and the never-ending changes being made to privacy regulations illustrate why it is critical for data-driven organizations to develop information privacy strategies that fill the gaps of their existing data management programs. Information privacy is a critical part of an IG program. Set up a program.

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How to Scale a Data Literacy Program at Your Organization

Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at bol.com; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health

Our featured speakers will share practical guidance and examples from effective programs that help with data skill-building, improving decision-making, and fostering a data literate culture – so everyone at your organization can confidently read, write, analyze and communicate with data.