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Overcoming Friction in Demand Marketing Program Planning

Forrester IT

To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. So why do marketers have so much trouble with demand program planning?

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Changing Your Loyalty Program? Here’s What To Consider

Forrester IT

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. As both customer and business needs change, programs are evolving […].

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IT Skills: Top 10 Programming Languages for 2023

Information Week

If you’re working in enterprise IT (or looking for a job), you probably need to know at least one of these programming languages

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Worried About Losing Cookie Tracking? Look To Your Loyalty Program

Forrester IT

A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world. Age of the Customer Big Data customer loyalty data mining and collection personalization promoted

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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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Flexible Loyalty Technology Solutions Power Profitable Loyalty Programs

Forrester IT

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers.

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Demand Programs – Using Rules to Design Program Flows

Forrester IT

Demand marketers need a scalable and repeatable process to support buying group needs while in a demand program. Demand programs have program objectives, with corresponding program plays, to get and move opportunities with connected buying group members through the B2B Revenue Waterfall.

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Time To Rethink Channel Incentives And Program Management (CIPM)?

Forrester IT

channel partners distribution channels - ISVs OEMs & VARs integrated marketing (cross-channel) partner & affiliate marketing partner relationship management (PRM) alliances channel Channel Data (CDM) Channel Incentives channel marketing channel sales Incentives Partner Programs Partner Relationship Management Shadow Channels Through-ChannelChannel incentives are used to improve indirect sales performance, orchestrate partners’ behavior, and engender channel loyalty.

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What's New with CompTIA? Cybersecurity Programs, Member Education—and More

Association of Information Technology Professional

Find out more about what’s new with membership, upcoming events, new benefits, cybersecurity programming and more

Education 188
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Pathways to a Strategic Intelligence Program

Information Week

A strategic intelligence program, bolstered by data analytics, can help businesses more rapidly understand the risks they face -- and therefore become more resilient.

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Attracting Talent Now Requires a Work from Anywhere Program

Information Week

Global mobility programs have become necessary to attract and retain top tech talent. What lessons have early adopters of ‘work from anywhere’ programs learned

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Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

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How Many Programming Languages Does Your Team Need?

Information Week

Tasks such as developing APIs, building big data applications, and maintaining high-volume transaction systems are stretching IT’s programming expertise.

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The Three Ways Companies Value Customer Success Programs

Forrester IT

where should the program report) to […].

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Define New Relationships With CX Champions Programs

Forrester IT

Every few years, we round up examples of customer experience (CX) champions (or “ambassadors”) programs: programs that enable CX teams to broaden their reach by training employees or leaders in CX best practices and/or formalizing their roles in CX project implementation.

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4 Steps To Maximize Won/Lost Program ROI

IT Toolbox

Most companies have a Won/Lost program. Discover how they can maximize the ROI of these programs. The post 4 Steps To Maximize Won/Lost Program ROI appeared first on. MarTech Sales Enablement

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What Is Linear Programming? Meaning, Methods, and Examples

IT Toolbox

Linear programming helps determine how to arrive at the most optimized situation given a set of resource constraints. The post What Is Linear Programming? Meaning, Methods, and Examples appeared first on. Logistics

Examples 236
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Celcom's data governance program lays foundation for greater value

TM Forum

Read how Celcom Axiata Berhad implemented an enterprise data governance program using TM Forum's Big Data Analytics Maturity Model to baseline and measure progress

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My API Story: Enabling Vidéotron's major transformation program

TM Forum

Pierre Robitaille, System Architect – Integration and Open API Program Lead at Vidéotron talks to us about how open standards and APIs help Vidéotron to achieve rapid time-to-value as well as a dramatic reduction in capital costs

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One In Four Account-Based Marketing Programs Are Built On Quicksand

Forrester IT

Forrester’s Survey Data Reveals Difficult Truths About Many Account-Based Marketing (ABM) Programs Every two years, Forrester conducts a State Of ABM Survey.

B2B 195
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Now Accepting Nominations: Forrester’s Demand & ABM Program Of The Year Award

Forrester IT

Has your company’s demand and ABM program earned bragging rights? Nominate it for Forrester’s 2023 B2B Program Of The Year Award and showcase it on stage at B2B Summit North America.

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How to Democratize Data Across Your Organization Using a Semantic Layer

Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale

Learn from data and analytics leaders at Verizon, Snowflake, EverQuote, and Affinity Federal Credit Union about how to foster a data literate culture while scaling data access and self-service analysis across your organization using a semantic layer.

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How To Build A Mature CX Measurement Program

Forrester IT

Discover the three stages of building a mature CX measurement program that fuels business success and customer loyalty, and how to get started. Age of the Customer customer experience customer experience maturity Customer Experience Measurement Customer Experience Strategy promoted

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Build The Case For A Customer Success Management Program Now

Forrester IT

Build The Case For A Customer Success Management Program Now Business leaders recognize that there is great value in retaining their best customers.

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What Is Extreme Programming? Meaning, Working, and Principles

IT Toolbox

Extreme programming optimizes software engineering practices that speed up the software development lifecycle. The post What Is Extreme Programming? Meaning, Working, and Principles appeared first on. DevOps

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Want To Improve Employees’ Insights-Driven Decision Making? Data Literacy Programs Alone Won’t Help

Forrester IT

Companies want to be insights-driven, customer obsessed, and future fit. This journey includes investing in data literacy or spending on tech. In 2022, 75% of US business decision-makers responded that they are adopting enterprise-wide data literacy, and companies are projected to spend 4.7

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The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

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How to Create a Successful AI Program

Information Week

Artificial intelligence can be promising and valuable, but you need to focus on a few best practices to get your program moving in the right direction

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InMoment Addresses Head On What Continues To Plague CX Programs

Forrester IT

This morning, customer feedback management (CFM) vendor InMoment announced an array of new product and service offerings focused on improving experiences, not just measuring and reporting on them. The vendor is calling this Experience Improvement (XI)™.

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Advanced CX Measurement Programs: Beyond Surveys; Journey-Centric; Proactive

Forrester IT

Explore what distinguishes an advanced CX measurement program and how to recalibrate your customer experience measurement strategy to achieve more.

Survey 284
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How to Create Online Training Programs for Bank Employees

Kitaboo

These training programs can help employers make their workforce future-proof and benefit significantly in terms of increased productivity for years to come. In fact, every dollar invested in online training programs offers a return on investment (ROI) of $30.

Training 146
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What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

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What is Dynamic Programming? Working, Algorithms, and Examples

IT Toolbox

Dynamic programming is a technique where an algorithmic problem is broken down into subproblems. The post What is Dynamic Programming? Working, Algorithms, and Examples appeared first on Spiceworks. DevOps

Examples 214
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Are You Managing Your Modernization Program Correctly?

Information Week

Most modernization programs do not solve the problem of accumulating technical debt, and this continues to influence future decisions, essentially crippling the digitalization of the business

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5 programming languages cloud engineers should learn

Tech Republic Security

Whether you're trying to break into the role or you're already a cloud engineer, these programming languages are a must for maintaining an edge over the competition

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Optimize Your Corporate Security and Resilience Programs

Information Week

CIOs and IT leaders should broaden their thinking around data and data analytics and empower their organizations to implement effective security and resilience programs

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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Using Automation to Kick Your Cybersecurity Program Into High Gear

CTOvision

Balbix founder and CEO Gaurav Banga recently met Steve for a chat on how organizations can kick their cybersecurity programs into high gear to keep up with the attackers and the general need for speed […]. Steve Zalewski is the Interim CISO at Levi Strauss & Co.,

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How To Build A Solid Business Case For Your Financial Well-Being Program

Forrester IT

Banks must build a robust business case and demonstrate ROI to support their financial well-being programs. Age of the Customer Banking customer experience digital business financial services Sustainable finance

Financial 195
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Evaluate And Adjust Your VoC Program To Improve CX During COVID-19

Forrester IT

Earlier this week, CX research directors David Truog and Harley Manning published a blog post that highlights two key points that I urge CX leaders who manage VoC programs to consider: understanding your customers is critical right now, and it is time to adapt your approach to CX.

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The 12 best IDEs for programming

Tech Republic

Here is a list of the top IDEs for programming in 2022. The post The 12 best IDEs for programming appeared first on TechRepublic. IDEs are essential tools for software development. Developer Software Top Products

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How to Effectively Equip Your IG Program for the Perilous Journey Into the Future

Speaker: Andrew Ysasi, Vice President of Advocacy for Vital Records Control, President of IG GURU®, MS, FIP, FIIM, CIPM, CIGO, CISM, PMP, CRM, IGP, CIP, CSAP

Join Andrew Ysasi, Vice President of IG Advocacy for Vital Records Control, President of IG GURU®, MS, FIP, FIIM, CIPM, CIGO, CISM, PMP, CRM, IGP, CIP, CSAP, as he explains why organizations need to have an organized and intentional approach to address privacy matters.