Data mining for B2B churn and loyalty management in India and South Asia
TM Forum
AUGUST 9, 2022
Upon searching for authentic data for churn and reasons contributing to churn, we went to the TRAI website and found TRAI call drop data, which is by operator, but not to the granularity of circle level. . According to [15], the author concludes that churn analysis is applicable to the noncontractual B2B hotel industry.
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