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Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

The Verge

The apparel giant just announced the acquisition of RTFKT Studios , which it calls “a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture and gaming.”. It says that “the human development in consciousness has accelerated faster than anticipated. million at the time.

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Adidas is launching an NFT collection with exclusive access to streetwear drops

The Verge

The apparel company is launching a line of NFTs on Friday, called Into the Metaverse , which will offer buyers access to what’s essentially a very exclusive fan club. NFT project creators will tell you that the real value of their tokens comes from building a community around them and developing a roadmap to deliver new experiences.

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