Mobile Gamers: Fun-Seeking but Fickle
APRIL 17, 2014
Want to advertise athletic apparel? Free mobile games sound like an advertiser’s dream. Smartphone owners like them because the applications download quickly, cost nothing, and are fun to play; marketers like them because they provide a huge, new space for promoting companies and services. Look to sports games. Want to sell cars? Look to games favored by young adults. But Swrve, a marketing firm specializing in mobile business, has reason to think otherw. To read more please log in.