IDG Contributor Network: Apparel chains can fight back against Amazon, but it won't be easy
ComputerWorld IT Management
MAY 8, 2017
With recent reports that Amazon is preparing to make a major play in custom clothing — as well as apparel in general — clothing chains are panicking. The bad news is that those options are painful, and I'm not at all certain apparel chains are scared enough to actually take meaningful actions. To be fair, when many physical chain executives hear the word "Amazon," panic seems to be the default response.