Data mining for B2B churn and loyalty management in India and South Asia
TM Forum
AUGUST 9, 2022
However, the problem of identifying and predicting churn can differ between B2B and B2C customers. In this paper, we review a number of B2B churn prediction solutions from other domains, and draw lessons from B2C markets to prepare a framework for B2B churn prediction for India and South Asia markets. IBM blog figure 1.
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