The art of selling: IT budget approval made easier
CIO Business Intelligence
DECEMBER 12, 2023
Sitting in this selling seminar, my persuasive difficulties with the CEO and CFO became immediately apparent to me. What I had been trying to do was to pitch and fund the needs that we inIT felt were urgent, such as new investments in networks, processing, and storage. Let’s say you want funding for a zero-trust network.
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