The days of mass media are over - Trends in the Living Networks
Trends in the Living Networks
JANUARY 17, 2007
I was asked to write the “Yes” case to a debate featured in the December issue of Marketing magazine on “Are the days of mass media over?” Broadcast is an extremely apposite moniker – it throws its net widely, and catches many unappetising and worthless fish for every one that is potentially of value.
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