First Steps to Find Product-Market Fit: Zero-In on Your ICP
Fountainhead
OCTOBER 15, 2023
Facebook owned online social networking at Harvard, before your mom (and the rest of the world) signed up. But for an early-stage B2B company, there are many more ICP dimensions of focus you need to consider: Firmographics : the broadest filter to use that helps narrow-down the type of businesses you are targeting.
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