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Conducting Customer Research Remotely: Tips, Tricks, And Resources

Forrester IT

Conducting Research Remotely Has Benefits The shift to working remotely in response to the current pandemic means many organizations are having to rethink their approach to understanding customers.

Resources 470
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RedThread Research Announces Tech Consortium for Unbiased HR Tech Research

IT Toolbox

Discover the goal of the new Tech Consortium by RedThread Research and how members can benefit from it. The post RedThread Research Announces Tech Consortium for Unbiased HR Tech Research appeared first on Spiceworks

Research 243
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Launching Forrester Tech Tide™: B2B Payments Research

Forrester IT

Forrester is launching new research focusing on technology innovation in the B2B payments space. Age of the Customer B2B Research financial services fintech Payments

B2B 322
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2022 Year In Research – A Look Back

Forrester IT

More specifically, I wanted to share some thoughts from our research associate Aidan Riga, since he did such an outstanding job supporting […]. So 2022 is officially done and dusted, for better or worse.

Research 195
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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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Research Preview: 5 Drivers, 5 Inhibitors Impacting the IT Industry

Association of Information Technology Professional

Customer experience is critical to MSP success, but economic concerns and inflation are big challenges, according to new CompTIA research

Industry 210
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Introducing Forrester’s Employer Branding Research

Forrester IT

“Now is the time … when talent is the number one priority among our leaders.” — Benji Baer, CMO at commercial real estate company CBRE The business news of late has been rife with discussions on whether or not brands should take a position on social issues.

Research 343
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Forrester’s Top CX Research Of 2019

Forrester IT

Forrester’s customer experience (CX) research team published more than 100 reports in 2019. The report is called Forrester’s Top CX Research Findings Of 2019.

Research 396
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New Research: Reframing The Buy vs. Build Choice

Forrester IT

We’ve launched a new research stream seeking to create “buy vs. build” decision framework for the digital era. Analysts at Forrester are observing very different behavior among clients who need new business solutions.

Research 496
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Interviewing Best Practices: Research, Professionalism and Practice

Association of Information Technology Professional

Preparation is an essential part of the interview process. Check out these three tips to help you ace your next interview

Research 269
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Inclusion And Diversity Research: Five Surprising Things We Learned

Forrester IT

In the course of the research, we interviewed a cross section of practitioners, including chief diversity officers (CDOs), researchers, consultants, and experts in […].

Research 424
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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

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TechRepublic Premium editorial calendar: IT policies, checklists, toolkits, and research for download

Tech Republic

The post TechRepublic Premium editorial calendar: IT policies, checklists, toolkits, and research for download appeared first on TechRepublic. TechRepublic Premium content helps you solve your toughest IT issues and jumpstart your career or next project.

Policies 117
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Practitioner To Analyst: What I Would Have Done Differently If I Had Access To The Research I Have Now

Forrester IT

B2B Marketing B2B Research Marketing Operations marketing strategy Marketing Technology (martech Being a Forrester marketing operations analyst for 60+ days, my learning journey has been quite informative. Check out what I have discovered so far.

Research 195
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June 2021 Research Recap — Cloud And Tech Operations

Forrester IT

Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. Greetings everyone!

Research 332
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OODA Research Report: Deception in Cyber

CTOvision

OODA has just published a new research report titled Deception in Cyber. This report looks at the deception technology market including market leaders, use cases for deployment, as well as […]. CTO Cyber War News Deception OODA

Research 405
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’Tis The Season To Highlight Our Favorite 2022 S&R Research

Forrester IT

I teamed up with Senior Research Associate, Alexis Tatro, to highlight her […].

Research 195
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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

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Homeopathy 'Research' Seriously Sucks

Gizmodo

Research on homeopathy, a 200-year-old form of alternative medicine, is often biased to make it look more effective than it really is, according to a new study out this week.

Research 111
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Aston University researchers to tackle global data storage crisis

Tech Republic Data Center

The post Aston University researchers to tackle global data storage crisis appeared first on TechRepublic. As the datasphere grows, data storage solutions struggle to keep pace. Experts are looking for ways to address this global data storage crisis.

Storage 136
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3 Market Research Methods To Develop an Exceptional B2B CX Strategy 

IT Toolbox

Here, Rick Kelly, CPO, Fuel Cycle, shares three qualitative market research tactics marketers should consider to gauge customer sentiments and level up their CX strategies. . The post 3 Market Research Methods To Develop an Exceptional B2B CX Strategy appeared first on Spiceworks.

B2B 214
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July And August 2021 Research Recap — Cloud And Tech Operations

Forrester IT

Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. Greetings everyone!

Research 284
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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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April and May 2021 Research Recap — Cloud And Tech Operations

Forrester IT

Each month, the infrastructure and operations (I&O) team writes incredible research (sorry for missing April initially!). As a research director, I get to not only see the final outcome but all of the work and client insights that went into its creation.

Research 293
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March 2021 Research Recap — Cloud And Tech Operations

Forrester IT

Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but all of the work and client insights that went into its creation.

Research 284
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Jinan Budge Charts Her Own Bold Path In Security And Risk Research

Forrester IT

Life circumstances took her on a temporary detour, but she returned to pioneer an influential new stream of security and risk research. When Vice President, Principal Analyst Jinan Budge initially joined Forrester, she knew she had found the perfect role.

Research 195
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January 2021 Research Recap — Cloud And Tech Operations

Forrester IT

Each month, the infrastructure and operations team writes incredible research. As a research director, I get to not only see the final outcome but all of the work and client insights that went into its creation.

Research 284
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The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

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New Research: How To Establish, Scale, And Evolve Your Design Practice

Forrester IT

Our recent research The Design Industry 2021 estimates the size of the global design industry to be $162 billion and growing. The design industry is booming.

Research 455
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Navigate Forrester’s Data Economy Research

Forrester IT

It’s not hard to see the signs that the data economy is heating up. Virtually all decision makers want to be insights-driven. They mine their own data, yet increasingly they want incremental insights that drive further differentiation and competitive advantage. External data hunting is on the rise: 56% of decision makers say their firms are […]. age of the customer digital business big data business insights data acquisition data commercialization data economy data monetization

Research 384
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New Research: What Blockchain Means For Advertisers

Forrester IT

Today’s big brands have come to grips with a new advertising reality: Finding and successfully engaging with their best prospects and customers is more complicated than ever. But it’s not just rapidly changing consumer behavior that’s to blame. Marketers’ advertising supply chains have also gotten unmanageably complex, with lack of clarity as to who’s participating […]. B2C marketing blockchain

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Starting Research On Ambient Technologies And Experiences

Forrester IT

There’s a growing set of technologies that sense or control the ambient physical world beyond our screens. Smartphones have geopositioning receivers, gyroscopes, compasses, and barometric pressure sensors so that they can sense location, movement, and weather.

Research 322
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

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Supercomputers Recruited to Work on COVID-19 Research

Information Week

A consortium forms to crunch data that might help researchers get a better understanding of the virus faster

Research 218
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February 2021 Research Recap — Cloud And Tech Operations

Forrester IT

Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but all of the work and client insights that went into its creation.

Research 259
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September 2021 – February 2022 Research Recap — Cloud And Operations

Forrester IT

In 2021, I started highlighting our top research each month. As a research director, I get to not only see the final outcome but also all the work and client insights that went into its creation. Hello again!

Research 195
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Forrester’s Top Customer Experience Research Findings Of 2018

Forrester IT

Forrester’s customer experience (CX) research team published more than 100 reports in 2018. The report is called “Forrester’s Top Customer Experience Research Findings Of 2018.” I just released a report that pulls together our most important CX findings from those publications and highlights them in one place. ” The key discoveries that I feature in my […

Research 346
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TCO Considerations of Using a Cloud Data Warehouse for BI and Analytics

Enterprises poured $73 billion into data management software in 2020 – but are seeing very little return on their data investments. 22% of data leaders surveyed have fully realized ROI in the past two years, with 56% having no consistent way of measuring it.

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TIER: Use Forrester’s Tech Insights And Econometric Research To Succeed In 2023

Forrester IT

To help execs prepare for 2023, we just published a new report, Use Forrester’s Tech Insights And Econometrics Research To Plan For 2023, to give insight into what labor, investments, budgets, and productivity will look like this year.

Research 195
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Salesforce Research wields AI to study medicine, economics, and speech

Venture Beast

Salesforce Research is involved with a number of different projects, from biomedical AI to debiasing in natural language processing. Read More.

Research 145
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2018 Marked 20 Years of Customer Experience Research at Forrester!

Forrester IT

It was 20 years ago, all the way back in September of 1998, when we inaugurated our customer experience research by publishing our first report about CX. I didn’t want to leave 2018 without noting a milestone for all of us here at Forrester who cover customer experience. That report, “Why Most Web Sites Fail,” […].

Research 401
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Announcing the First and Only Evaluative Research on XDR: The Forrester New Wave, Extended Detection and Response Providers, Q4 2021

Forrester IT

Yet, until recently, no research established a firm definition of XDR, let alone conduct evaluative research on XDR vendor capabilities. Over the past three years there’s been no shortage of hot takes on XDR.

Research 370
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12 Considerations When Evaluating Data Lake Engine Vendors for Analytics and BI

Businesses today compete on their ability to turn big data into essential business insights. Modern enterprises leverage cloud data lakes as the platform used to store data. 57% of the enterprises currently using a data lake cite improved business agility as a benefit.