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We Are Launching Research on AI Alignment And Trust

Forrester IT

I’m excited to share new research called Align by Design I have begun with my colleague Brandon Purcell. Come help us with this research. We are tackling what I believe to be the biggest technology challenge we face this decade – AI alignment.

Research 369
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All Eyes on the Intersection of Risk, Research, and Innovation This Year

IT Toolbox

The post All Eyes on the Intersection of Risk, Research, and Innovation This Year appeared first on Spiceworks. Learn how Trust Layers defend against evolving threats, ensuring a secure AI landscape.

Research 277
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How AI is Disrupting the $30 Billion Market Research Industry

IT Toolbox

AI transforms market research, providing real-time insights and reshaping the industry landscape. The post How AI is Disrupting the $30 Billion Market Research Industry appeared first on Spiceworks.

Research 303
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Researchers Discover Prolific Puma’s Hidden Link Shortening Operations

IT Toolbox

The post Researchers Discover Prolific Puma’s Hidden Link Shortening Operations appeared first on Spiceworks. Prolific Puma has been stealthily operating for more than four, serving cybercriminals engaged in phishing and malware delivery.

Research 289
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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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Embarking On New Research: From Technical Architects To MTO, Platforms, EAM, And Technical Debt

Forrester IT

I am happy to announce that I have completed my series of reports about the technical architect, including the expectations for this role, how to help technical architects succeed, and the trends that impact them: Evolve Your Technical Architects For Modern IT First 90 Days: Technical Architect Role Profile: Technical Architect Although the initial (..)

Research 369
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Why Qualitative Research Belongs in Your Marketing Toolbox

IT Toolbox

Discover why qualitative research it’s still a crucial component of your marketing strategy. The post Why Qualitative Research Belongs in Your Marketing Toolbox appeared first on Spiceworks.

Research 264
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12 Considerations When Evaluating Data Lake Engine Vendors for Analytics and BI

451 Group’s research indicates 57% of the enterprises currently using a data lake cite improved business agility as a benefit. To do so, modern enterprises leverage cloud data lakes as the platform used to store data for analytical purposes, combined with various compute engines for processing that data.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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TCO Considerations of Using a Cloud Data Warehouse for BI and Analytics

According to the study conducted by Wakefield Research in 2021, only 22% of the data leaders surveyed have fully realized ROI in the past two years, with most data leaders (56%) having no consistent way of measuring it.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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3 Sizzling Ways to Warm up Cold Calls

Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?

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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.