Research Related Topics 
Forrester IT
SEPTEMBER 18, 2024
Get an early read on UK and US consumers' thinking about 2024 end of year holiday shopping - and watch for more research and holiday prep advice in the coming weeks.
Forrester IT
SEPTEMBER 11, 2024
We know that research must have a clear objective, be actionable, and be aligned with business goals, but is there more to consider? What does “good” research look like? Having conversations with clients and learning from their experiences often yields new perspectives on familiar topics.
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Forrester IT
MAY 17, 2024
Qualtrics introduced its AI-powered Strategy & Research suite at its summit, X4, and launched its “Strategic UX” product – officially entering the experience research space.
Forrester IT
JULY 15, 2024
Getting stakeholders on board is crucial for customer research to have a real impact on decisions. The Forrester report “Build Effective Research Partnerships To Ensure Impact" delves into how researchers can build strong partnerships with stakeholders throughout the research process.
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To better understand the factors behind the decision to build or buy analytics, insightsoftware partnered with Hanover Research to survey IT, software development, and analytics professionals on why they make the embedded analytics choices they do.
IT Toolbox
APRIL 17, 2024
The post New Aberdeen Research: AI & The Future Workplace appeared first on Spiceworks Inc. Discover the transformative potential of AI in shaping tomorrow’s workplaces.
Forrester IT
MARCH 21, 2024
As we outlined in previous research, Generative AI assistants known as TuringBots can serve as powerful tools to address some of the broader software development challenges. Specifically they help to automate a wide range of tasks throughout the software development life cycle (SDLC).
Advertiser: ZoomInfo
Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.
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451 Group’s research indicates 57% of the enterprises currently using a data lake cite improved business agility as a benefit. To do so, modern enterprises leverage cloud data lakes as the platform used to store data for analytical purposes, combined with various compute engines for processing that data.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
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According to the study conducted by Wakefield Research in 2021, only 22% of the data leaders surveyed have fully realized ROI in the past two years, with most data leaders (56%) having no consistent way of measuring it.
Advertiser: ZoomInfo
With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.
Advertiser: ZoomInfo
Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?
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