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Researchers Expose Apple Bluetooth Vulnerability at Def Con

IT Toolbox

The post Researchers Expose Apple Bluetooth Vulnerability at Def Con appeared first on Spiceworks. The event raised awareness about using the iPhone Control Center interface to manage Bluetooth and WiFi features.

Apple 246
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Why Qualitative Research Belongs in Your Marketing Toolbox

IT Toolbox

Discover why qualitative research it’s still a crucial component of your marketing strategy. The post Why Qualitative Research Belongs in Your Marketing Toolbox appeared first on Spiceworks.

Research 264
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AI Researchers at Microsoft Accidently Leak 38TB of Sensitive Data

IT Toolbox

The post AI Researchers at Microsoft Accidently Leak 38TB of Sensitive Data appeared first on Spiceworks. The leaked data includes passwords, private keys, and internal messages that were sent over the Teams app.

Microsoft 147
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Cybersecurity Researchers Expose ‘Legitimate’ Android App as Malware

IT Toolbox

The post Cybersecurity Researchers Expose ‘Legitimate’ Android App as Malware appeared first on Spiceworks. The rogue app was listed on Google’s Play Store and has affected user devices since 2021.

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The US Customer Experience Decision-Makers' Guide 2022-23

Business and consumer surveys carried out in the course of the research for this guide show that while improving the customer experience is high on the agenda for many organizations, most businesses are still a long way from where they want to be.

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New Research: Will AI Kill The Low-Code Market? 

Forrester IT

The short answer: no. Our bet: AI will quickly evolve the low-code toolset and make the market grow faster. The Impact Of TuringBots TuringBots (AI and generative AI that assist in software development tasks) are a major trend, and tools like GitHub Copilot (a Coder TuringBot for pair programming in common languages such as Java […]

Research 251
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Conducting Customer Research Remotely: Tips, Tricks, And Resources

Forrester IT

Conducting Research Remotely Has Benefits The shift to working remotely in response to the current pandemic means many organizations are having to rethink their approach to understanding customers.

Research 448
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3 Sizzling Ways to Warm up Cold Calls

Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive

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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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12 Considerations When Evaluating Data Lake Engine Vendors for Analytics and BI

451 Group’s research indicates 57% of the enterprises currently using a data lake cite improved business agility as a benefit. To do so, modern enterprises leverage cloud data lakes as the platform used to store data for analytical purposes, combined with various compute engines for processing that data.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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TCO Considerations of Using a Cloud Data Warehouse for BI and Analytics

According to the study conducted by Wakefield Research in 2021, only 22% of the data leaders surveyed have fully realized ROI in the past two years, with most data leaders (56%) having no consistent way of measuring it.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.