Conducting Customer Research Remotely: Tips, Tricks, And Resources

Forrester IT

Conducting Research Remotely Has Benefits The shift to working remotely in response to the current pandemic means many organizations are having to rethink their approach to understanding customers.

Do Your Company’s Research Practices Lead To Better Decision Making?

Forrester IT

Do research!” And while I’m happy that so many people are recognizing the value of research as a key to business success, […]. age of the customer user experience design research org structures (UX) user research“Understand your customers!

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Forrester’s Top CX Research Of 2019

Forrester IT

Forrester’s customer experience (CX) research team published more than 100 reports in 2019. The report is called Forrester’s Top CX Research Findings Of 2019.

How Blockchain is Reshaping Market Research


Read Jasal Shah’s article about how blockchain is reshaping the market research sector on CXO Today : The most significant fallout of cryptocurrency crash of 2018 was that decision-makers across industries sat up to take notice of the blockchain technology.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Starting Research On Ambient Technologies And Experiences

Forrester IT

There’s a growing set of technologies that sense or control the ambient physical world beyond our screens. Smartphones have geopositioning receivers, gyroscopes, compasses, and barometric pressure sensors so that they can sense location, movement, and weather.

New Research: What Blockchain Means For Advertisers

Forrester IT

Today’s big brands have come to grips with a new advertising reality: Finding and successfully engaging with their best prospects and customers is more complicated than ever. But it’s not just rapidly changing consumer behavior that’s to blame.

Salesforce researchers claim new method mitigates AI models’ gender bias

Venture Beast

A new paper from researchers at Salesforce proposes a technique for mitigating gender bias in word embeddings from large data sets. AI Big Data Dev ai artificial intelligence bias gender bias machine learning research Salesforce word embeddings

Supercomputers Recruited to Work on COVID-19 Research

Information Week

A consortium forms to crunch data that might help researchers get a better understanding of the virus faster

Kicking Off Our New Research On Autonomous Finance: FORR/3 Video

Forrester IT

Forrester has recently kicked off some new research focusing on services and companies that make financial decisions and take action on behalf of consumers.

Video 369

Researchers Have Created Transparent, Breathable Face Masks


As mask-wearing becomes the new norm around the world, researchers from the EPFL and Empa in Switzerland have come up with a way to improve at least one of the many challenges of wearing face protection with a new transparent design that no longer completely hides and obscures the wearer’s mouth.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Forrester’s Top Customer Experience Research Findings Of 2018

Forrester IT

Forrester’s customer experience (CX) research team published more than 100 reports in 2018. The report is called “Forrester’s Top Customer Experience Research Findings Of 2018.”

Google looks ahead to the next decade of AI research


This week, Google showcased a variety of AI research projects it’s pursuing as an “AI first” company. In some cases, such as Google’s translation research, the commercial applications for Google already exist.

Research Announcement — Asia Pacific Cybersecurity Consulting Providers, Q4 2019

Forrester IT

Research announcement: Another APAC Forrester Wave™ is coming. This time I will be evaluating cybersecurity consulting providers in Asia Pacific. Gather round! The cybersecurity consulting market has been alive and well in APAC since I began my career many years ago.

AWS, Google, and Mozilla back national AI research cloud bill in Congress

Venture Beast

Tech giants joined universities and nonprofits and backed a national AI research cloud, something supporters say will help the U.S. innovate and compete. Read More.

2018 Marked 20 Years of Customer Experience Research at Forrester!

Forrester IT

It was 20 years ago, all the way back in September of 1998, when we inaugurated our customer experience research by publishing our first report about CX. I didn’t want to leave 2018 without noting a milestone for all of us here at Forrester who cover customer experience.

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Forrester 2019 Enterprise BI Platform Waves ™ Research Update

Forrester IT

As the BI market and the technology continue to evolve, so does our research. Forrester has just published 2019 refresh of out Enterprise Business Intelligence (BI) Platforms Waves ™.

Researchers release data sets to train coronavirus chatbots

Venture Beast

In a preprint paper, researchers detail new data sets that can be used to train chatbots that respond to coronavirus-related questions. AI Big Data Dev Mobile ai artificial intelligence chatbot coronavirus Covid-19 dialogues machine learning research

Researchers Say Google Fiber Has Nationwide Potential


Bernstein Research, an equ. CTO Cyber Security DoD and IC Government Research Tech Trends Comcast Federal Communications Commission Google Google Fiber Internet service provider Net neutrality Sanford Bernstein Wall Street

Researchers propose a ‘fairer’ product recommendation algorithm

Venture Beast

In a newly published preprint study, researchers propose a "fairer" product recommendation algorithm that's ostensibly less biased against certain shoppers.

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Meet Your New Security Research Analyst

Forrester IT

Meet David Holmes, the new analyst on the Security and Risk team. age of the customer

New Research: State Of CX Measurement And VoC Programs — We Need You!

Forrester IT

To give you insights on the state of voice-of-the-customer (VoC) and customer experience (CX) measurement programs, my colleague Faith Adams and I are collaborating on a new piece of research.

Could Classifying AI Research Prevent Public Harm?


But some individuals are concerned about what could happen if information about AI research falls into the wrong hands. Headlines frequently feature news about advancements in artificial intelligence (AI). These developments collectively boost public interest in AI and help people imagine what’s possible. Hackers Are Typically One Step Ahead The increase in cybersecurity attacks has […]. Artificial Intelligence News

Research Announcement: Cybersecurity Incident Response Services Wave

Forrester IT

I’m getting ready to kick off a Forrester Wave on Cybersecurity Incident Response Services that should be viewed as a refresh of the Digital Forensics and Incident Response Service Providers Wave published in September of 2017.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Help Inform New Research On The Current State Of VoC And CX Measurement Programs

Forrester IT

To continue to offer insights and guidance about voice-of-the-customer (VoC) and customer experience (CX) measurement programs, my colleague Maxie Schmidt and I are collaborating on new research.

(another) RESEARCH ANNOUNCEMENT: A CISOs Guide To Our Research About The People Side Of Security

Forrester IT

This time it’s short and it summarises our suite of awareness, behaviour & culture research (security ABC )! It doesn’t rain, it pours, and I’m so pleased to be announcing yet another report.

Letter decrying predictive criminality AI research paper passes 1,000 signatures

Venture Beast

In response to a research paper that claims to predict criminality from people's faces, hundreds demand its withdrawal from publication. Read More.

New Research Survey: Video Technologies For CX And EX

Forrester IT

We’ve kicked off some new research, and we need your help. Our Forrester Tech Tide™ aims to help companies make investments in video technologies for customer and employee experiences. We’re currently fielding a survey for vendors, end users, and experts who use video technologies.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Researchers combine reinforcement learning and NLP to escape a Grue monster

Venture Beast

Researchers from Georgia Tech and Microsoft combined reinforcement learning and language models to outperform state-of-the-art AI in text adventures games.

OpenAI launches an API to commercialize its research

Venture Beast

AI Big Data Business Dev Enterprise ai artificial intelligence category-/Computers & Electronics/Programming category-/Science/Computer Science machine learning OpenAI research

Google AI researchers want to teach robots tasks through self-supervised reverse engineering

Venture Beast

Google and Stanford University researchers propose a technique that has AI predict the steps required to reach a goal state. AI Big Data Dev ai artificial intelligence category-/Science/Engineering & Technology/Robotics machine learning research robot arm robotics

LightOn researchers explain how they trained an AI model on an optical co-processor

Venture Beast

In a new paper, researchers at LightOn managed to train an AI model on an optical chip and achieve over 95% accuracy on a popular data set. Read More.

Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Researchers train drones to perform flips, rolls, and loops with AI

Venture Beast

In a preprint paper, researchers propose a technique for training autonomous drones to perform flips, rolls, and other challenging acrobatics. AI Big Data Dev Mobile acrobatics ai artificial intelligence category-/Science drone machine learning research Transfer Learning

Researchers Have Created a Tool That Can Perfectly Depixelate Faces


But some approaches are more effective than others, as researchers from Duke University have demonstrated with a new tool that can perfectly reveal faces that have been… Read more.

Research Announcement — Now Tech: European Managed Security Services Providers, Q2 2020

Forrester IT

The first stage of my update of my 2018 evaluative research on the European managed security services provider (MSSP) market published this week.

Researchers propose framework to measure AI’s social and environmental impact

Venture Beast

Researchers propose a framework -- SECure -- designed to measure the social and environmental impact of AI systems in the real world. Read More.

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components: