Research Related Topics 
Forrester IT
MARCH 31, 2020
Conducting Research Remotely Has Benefits The shift to working remotely in response to the current pandemic means many organizations are having to rethink their approach to understanding customers.
IT Toolbox
JANUARY 27, 2023
Discover the goal of the new Tech Consortium by RedThread Research and how members can benefit from it. The post RedThread Research Announces Tech Consortium for Unbiased HR Tech Research appeared first on Spiceworks
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Forrester IT
AUGUST 5, 2021
Forrester is launching new research focusing on technology innovation in the B2B payments space. Age of the Customer B2B Research financial services fintech Payments
Forrester IT
JANUARY 16, 2023
More specifically, I wanted to share some thoughts from our research associate Aidan Riga, since he did such an outstanding job supporting […]. So 2022 is officially done and dusted, for better or worse.
Advertiser: ZoomInfo
CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.
Association of Information Technology Professional
MARCH 15, 2023
Customer experience is critical to MSP success, but economic concerns and inflation are big challenges, according to new CompTIA research
Forrester IT
MAY 11, 2022
“Now is the time … when talent is the number one priority among our leaders.” — Benji Baer, CMO at commercial real estate company CBRE The business news of late has been rife with discussions on whether or not brands should take a position on social issues.
Forrester IT
MARCH 2, 2020
Forrester’s customer experience (CX) research team published more than 100 reports in 2019. The report is called Forrester’s Top CX Research Findings Of 2019.
Forrester IT
JULY 17, 2020
We’ve launched a new research stream seeking to create “buy vs. build” decision framework for the digital era. Analysts at Forrester are observing very different behavior among clients who need new business solutions.
Association of Information Technology Professional
JANUARY 18, 2023
Preparation is an essential part of the interview process. Check out these three tips to help you ace your next interview
Forrester IT
SEPTEMBER 17, 2020
In the course of the research, we interviewed a cross section of practitioners, including chief diversity officers (CDOs), researchers, consultants, and experts in […].
Advertiser: ZoomInfo
Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”
Tech Republic
MARCH 4, 2022
The post TechRepublic Premium editorial calendar: IT policies, checklists, toolkits, and research for download appeared first on TechRepublic. TechRepublic Premium content helps you solve your toughest IT issues and jumpstart your career or next project.
Forrester IT
JANUARY 18, 2023
B2B Marketing B2B Research Marketing Operations marketing strategy Marketing Technology (martech Being a Forrester marketing operations analyst for 60+ days, my learning journey has been quite informative. Check out what I have discovered so far.
Forrester IT
JULY 14, 2021
Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. Greetings everyone!
CTOvision
SEPTEMBER 1, 2020
OODA has just published a new research report titled Deception in Cyber. This report looks at the deception technology market including market leaders, use cases for deployment, as well as […]. CTO Cyber War News Deception OODA
Forrester IT
DECEMBER 19, 2022
I teamed up with Senior Research Associate, Alexis Tatro, to highlight her […].
Advertiser: ZoomInfo
When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.
Gizmodo
MARCH 15, 2022
Research on homeopathy, a 200-year-old form of alternative medicine, is often biased to make it look more effective than it really is, according to a new study out this week.
Tech Republic Data Center
DECEMBER 30, 2022
The post Aston University researchers to tackle global data storage crisis appeared first on TechRepublic. As the datasphere grows, data storage solutions struggle to keep pace. Experts are looking for ways to address this global data storage crisis.
IT Toolbox
SEPTEMBER 12, 2022
Here, Rick Kelly, CPO, Fuel Cycle, shares three qualitative market research tactics marketers should consider to gauge customer sentiments and level up their CX strategies. . The post 3 Market Research Methods To Develop an Exceptional B2B CX Strategy appeared first on Spiceworks.
Forrester IT
SEPTEMBER 10, 2021
Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. Greetings everyone!
Advertiser: ZoomInfo
While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Forrester IT
JUNE 11, 2021
Each month, the infrastructure and operations (I&O) team writes incredible research (sorry for missing April initially!). As a research director, I get to not only see the final outcome but all of the work and client insights that went into its creation.
Forrester IT
APRIL 12, 2021
Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but all of the work and client insights that went into its creation.
Forrester IT
FEBRUARY 24, 2023
Life circumstances took her on a temporary detour, but she returned to pioneer an influential new stream of security and risk research. When Vice President, Principal Analyst Jinan Budge initially joined Forrester, she knew she had found the perfect role.
Forrester IT
FEBRUARY 1, 2021
Each month, the infrastructure and operations team writes incredible research. As a research director, I get to not only see the final outcome but all of the work and client insights that went into its creation.
Advertiser: ZoomInfo
Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.
Forrester IT
APRIL 19, 2021
Our recent research The Design Industry 2021 estimates the size of the global design industry to be $162 billion and growing. The design industry is booming.
Forrester IT
JUNE 21, 2019
It’s not hard to see the signs that the data economy is heating up. Virtually all decision makers want to be insights-driven. They mine their own data, yet increasingly they want incremental insights that drive further differentiation and competitive advantage. External data hunting is on the rise: 56% of decision makers say their firms are […]. age of the customer digital business big data business insights data acquisition data commercialization data economy data monetization
Forrester IT
JUNE 27, 2019
Today’s big brands have come to grips with a new advertising reality: Finding and successfully engaging with their best prospects and customers is more complicated than ever. But it’s not just rapidly changing consumer behavior that’s to blame. Marketers’ advertising supply chains have also gotten unmanageably complex, with lack of clarity as to who’s participating […]. B2C marketing blockchain
Forrester IT
MAY 28, 2020
There’s a growing set of technologies that sense or control the ambient physical world beyond our screens. Smartphones have geopositioning receivers, gyroscopes, compasses, and barometric pressure sensors so that they can sense location, movement, and weather.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.
Information Week
MARCH 27, 2020
A consortium forms to crunch data that might help researchers get a better understanding of the virus faster
Forrester IT
MARCH 1, 2021
Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but all of the work and client insights that went into its creation.
Forrester IT
MARCH 11, 2022
In 2021, I started highlighting our top research each month. As a research director, I get to not only see the final outcome but also all the work and client insights that went into its creation. Hello again!
Forrester IT
FEBRUARY 25, 2019
Forrester’s customer experience (CX) research team published more than 100 reports in 2018. The report is called “Forrester’s Top Customer Experience Research Findings Of 2018.” I just released a report that pulls together our most important CX findings from those publications and highlights them in one place. ” The key discoveries that I feature in my […
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Enterprises poured $73 billion into data management software in 2020 – but are seeing very little return on their data investments. 22% of data leaders surveyed have fully realized ROI in the past two years, with 56% having no consistent way of measuring it.
Forrester IT
JANUARY 24, 2023
To help execs prepare for 2023, we just published a new report, Use Forrester’s Tech Insights And Econometrics Research To Plan For 2023, to give insight into what labor, investments, budgets, and productivity will look like this year.
Venture Beast
FEBRUARY 20, 2021
Salesforce Research is involved with a number of different projects, from biomedical AI to debiasing in natural language processing. Read More.
Forrester IT
NOVEMBER 26, 2018
It was 20 years ago, all the way back in September of 1998, when we inaugurated our customer experience research by publishing our first report about CX. I didn’t want to leave 2018 without noting a milestone for all of us here at Forrester who cover customer experience. That report, “Why Most Web Sites Fail,” […].
Forrester IT
OCTOBER 13, 2021
Yet, until recently, no research established a firm definition of XDR, let alone conduct evaluative research on XDR vendor capabilities. Over the past three years there’s been no shortage of hot takes on XDR.
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Businesses today compete on their ability to turn big data into essential business insights. Modern enterprises leverage cloud data lakes as the platform used to store data. 57% of the enterprises currently using a data lake cite improved business agility as a benefit.
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