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Reflections on Qualtrics X4: AI-powered Research Is Promising If We Stick To The Research Basics 

Forrester IT

Qualtrics introduced its AI-powered Strategy & Research suite at its summit, X4, and launched its “Strategic UX” product – officially entering the experience research space.

Research 264
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New Aberdeen Research: AI & The Future Workplace

IT Toolbox

The post New Aberdeen Research: AI & The Future Workplace appeared first on Spiceworks Inc. Discover the transformative potential of AI in shaping tomorrow’s workplaces.

Research 317
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How G-Research Used TuringBots To Transform Software Development

Forrester IT

As we outlined in previous research, Generative AI assistants known as TuringBots can serve as powerful tools to address some of the broader software development challenges. Specifically they help to automate a wide range of tasks throughout the software development life cycle (SDLC).

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We Are Launching Research on AI Alignment And Trust

Forrester IT

I’m excited to share new research called Align by Design I have begun with my colleague Brandon Purcell. Come help us with this research. We are tackling what I believe to be the biggest technology challenge we face this decade – AI alignment.

Research 425
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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Noodle RAT: Researchers Identify Chinese Enpionage Backdoor In-Use Since 2018

IT Toolbox

The post Noodle RAT: Researchers Identify Chinese Enpionage Backdoor In-Use Since 2018 appeared first on Spiceworks Inc. It has been used for cyberespionage and financial cybercriminal campaigns by Chinese-speaking groups for years. Here’s what you should know about it.

Research 161
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How AI is Disrupting the $30 Billion Market Research Industry

IT Toolbox

AI transforms market research, providing real-time insights and reshaping the industry landscape. The post How AI is Disrupting the $30 Billion Market Research Industry appeared first on Spiceworks.

Research 291
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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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12 Considerations When Evaluating Data Lake Engine Vendors for Analytics and BI

451 Group’s research indicates 57% of the enterprises currently using a data lake cite improved business agility as a benefit. To do so, modern enterprises leverage cloud data lakes as the platform used to store data for analytical purposes, combined with various compute engines for processing that data.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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TCO Considerations of Using a Cloud Data Warehouse for BI and Analytics

According to the study conducted by Wakefield Research in 2021, only 22% of the data leaders surveyed have fully realized ROI in the past two years, with most data leaders (56%) having no consistent way of measuring it.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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3 Sizzling Ways to Warm up Cold Calls

Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?