B2B Comparison Development Enterprise 
TM Forum
OCTOBER 13, 2021
Gopi Kurup, Group Head of Enterprise Business and CEO of Axiata Enterprise at Axiata, outlined his company’s approach to the enterprise market across the different geographies in which it operates during a panel session on growing B2B and B2B2X at TM Forum's Digital Transformation World Series 2021. external_url.
Fountainhead
NOVEMBER 8, 2019
Step #1: Break down your stages / define your marketing processes I like to use this 8-stage loop that’s specific to enterprise software marketing and purchases - but you can adapt it to your unique product/market circumstances. This could include “bake-off” comparisons, etc. Hence the value of the loop concept.
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