Forrester IT

JUNE 2, 2016

On paper, calling these two competitors is an apples and oranges comparison: Salesforce has a strong B2B, CRM heritage (although B2C client wins are increasing since the ExactTarget acquisition); whereas. However, it's more complicated than that. From the DX platform angle, Salesforce is acquiring a competitor.

B2C 150

B2C B2B Comparison Apple 150

GeekWire

APRIL 28, 2021

Though Seattle’s startup ecosystem pales in comparison to Silicon Valley — from company creation to venture capital dollars available — Wales sees big opportunity. Fuse, which said it would raise up to $100 million for its first fund, is focused on B2B software investments across the Pacific Northwest. What’s next?

SMB 58

SMB B2B Open Source Comparison 58

TM Forum

OCTOBER 13, 2021

Gopi Kurup, Group Head of Enterprise Business and CEO of Axiata Enterprise at Axiata, outlined his company’s approach to the enterprise market across the different geographies in which it operates during a panel session on growing B2B and B2B2X at TM Forum's Digital Transformation World Series 2021.

Enterprise 130

Enterprise Enterprise Programming CTO 130

Galido

APRIL 24, 2020

Information Technology Blog - - Value Proposition for your B2B Brand - Information Technology Blog. Over time, brand development can change as the company itself develops, as new markets emerge, and as customer/client preferences/responses evolve. The Goals of Creating a Brand in the B2B Segment.

B2B 94

B2B Examples Strategy Development 94

Galido

MARCH 11, 2020

Information Technology Blog - - Creating a B2B Brand Using an Emotion-Based Approach - Information Technology Blog. The brand is developing and transforming with the company. But, over time, these things may change as the company itself develops, as new markets emerge, and as customer/client preferences/responses evolve.

B2B 94

B2B Examples Strategy Development 94

Fountainhead

OCTOBER 15, 2023

But for an early-stage B2B company, there are many more ICP dimensions of focus you need to consider: Firmographics : the broadest filter to use that helps narrow-down the type of businesses you are targeting. For example, G2, Capterra and TrustRadius group products into categories for comparison.

Research 130

Research Hotels B2B Industry 130

Fountainhead

NOVEMBER 8, 2019

This could include “bake-off” comparisons, etc. Loyalty : The affinity that your customers develop internal with/for the product, your service, etc. It will probably vary wildly based on they type of product you sell - if it’s a service, or B2B, or B2C etc, the stages and metrics will vary considerably.

Examples 113

Examples B2C B2B Trends 113