B2B, Comparison, Licensing and Software - Information Technology Zone

Data mining for B2B churn and loyalty management in India and South Asia

TM Forum

AUGUST 9, 2022

However, the problem of identifying and predicting churn can differ between B2B and B2C customers. In this paper, we review a number of B2B churn prediction solutions from other domains, and draw lessons from B2C markets to prepare a framework for B2B churn prediction for India and South Asia markets. IBM blog figure 1.

B2B

B2B Data B2C IBM

Measuring Marketing is Science, Not Art.

Fountainhead

NOVEMBER 8, 2019

Step #1: Break down your stages / define your marketing processes I like to use this 8-stage loop that’s specific to enterprise software marketing and purchases - but you can adapt it to your unique product/market circumstances. This could include “bake-off” comparisons, etc. Hence the value of the loop concept.

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Examples B2C B2B Trends

Information Technology Zone

Data mining for B2B churn and loyalty management in India and South Asia

Measuring Marketing is Science, Not Art.

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