Remove B2C Remove Comparison Remove Research Remove Security
article thumbnail

Value Proposition for your B2B Brand

Galido

You are in good hands with Allstate” promotes an image of security and protection. B2B brands can take lessons from other B2C brands. You can get help with your marketing messages by researching those of other B2B companies, not necessarily those of your competitors. In turn, sales increase and so does loyalty. Focus on Profit.

B2B 94
article thumbnail

Creating a B2B Brand Using an Emotion-Based Approach

Galido

Thus, “You are in good hands with Allstate” promotes an image of security and protection. B2B brands can take lessons from B2C brands. You can get help with your marketing messages by researching those of other B2B companies, not necessarily those of your competitors. In turn, sales increase, but so does loyalty.

B2B 94