Storytelling for CIOs: From niche to bestseller
CIO Business Intelligence
JANUARY 17, 2024
The late Richard Sykes, CIO of pharmaceuticals giant ICI in the 1990s and later a columnist for CIO magazine, famously scripted starkly different scenarios of the future of ICI for board members early in his IT role. Why tell stories? Storytelling is also increasingly deployed as an external method to delight customers.
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