article thumbnail

Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach

Eric D. Brown

Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years. Improved Scrum Marketing Management through Smart Use of Data. We’ll assume readers are familiar with the basics of scrum management.

SCRUM 124
article thumbnail

How to make the most of global talent opportunities

CIO Business Intelligence

The global outsourcing trend of the 1990s and early 2000s addressed capacity restraints through low-cost labor markets, but the lack of ownership and the transaction-based working relationships meant organizations outsourced not just the work, but also the accountability. with Scrum Masters and engineering teams in the alternative location.

How To 98
article thumbnail

What are Main Characteristics of Agile EA

Future of CIO

While emerging technology trend such as SMAC (Social/Mobile/Analytics/Cloud) brings both unprecedented opportunities and potential risks in shaping business today, Agile business needs Agile Architecture, static enterprise architecture frameworks have to give way to continuous business transformation best practices.

Agile 45