Sir Martin Sorrell: WPP mimics Google and Microsoft, driving the PR industry - Trends in the Living Networks
Trends in the Living Networks
OCTOBER 26, 2007
46% of our revenue is in advertising, the rest is in other disciplines, including PR, communications, direct interactive, Internet. The Internet is making advertising and marketing far more measurable. Its revenues will come more from non-traditional advertising, more in the Internet and more in measuring. PCs are the dinosaur.
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