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Google Finally Scraps Its Cookie Deprecation Plans

Forrester IT

Google announced today it’s finally doing what everyone suspected and reversing its decision to deprecate third-party cookies in Chrome. In Forrester’s Marketing Survey 2024, 61% of B2C marketers said they do not believe that Google will deprecate the third-party cookie.

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Gemini for Google Workspace Plays The Long Game

Forrester IT

On February 21, Google announced its new generative AI solution for productivity, Gemini for Google Workspace. Previously launched for enterprises as Duet AI for Workspace Enterprise, Gemini for Google Workspace Enterprise keeps the same pricing, at $30/user/month for unlimited usage.

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AWS Joins Google Cloud In Removing Egress Costs

Forrester IT

This announcement follows Google Cloud’s (GC’s) plans of ridding its egress fees, announced in January (leaving Microsoft Azure as the last major cloud provider without a zero egress fee policy). Unlike Google, however, AWS […]

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Google To Acquire Actifio To Beef Up Google Cloud Data Protection

CTOvision

Google is planning to acquire cloud-focused data protection technology developer Actifio in a move to better protect enterprise workloads both on-premises and in the cloud. Google, which Wednesday unveiled the planned […].

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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SPF13

I’m leaving my role as the Product Lead for the Go Language at Google. Read on if you’re interested in what led me to my decision, what I’ll be doing next, and what I’ll miss about my time at Google. Go has been my passion for the past 10 years Ten years ago, I used Go for the first time.

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Google Announces Meridian, A Marketing Mix Modeling Tool

Forrester IT

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

With technology giants like Google, AWS, and Azure leading the charge, the true value of the cloud extends far beyond cost savings. In a rapidly evolving industry, the shift from traditional on-premise systems to cloud-based solutions has become crucial for retail success.

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Why Distributed Tracing is Essential for Performance and Reliability

Speaker: Daniel "spoons" Spoonhower, CTO and Co-Founder at Lightstep

Distributed tracing was developed at organizations like Google and Twitter to address these problems and has also come a long way in the decade since then. However, this increased velocity often comes at the cost of overall application performance or reliability.

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The Practical Guide to Using a Semantic Layer for Data & Analytics

Download this guide for practical advice on how to use a semantic layer to unlock data for AI & BI at scale.