First Steps to Find Product-Market Fit: Zero-In on Your ICP
Fountainhead
OCTOBER 15, 2023
The problem with this approach is that with a limited budget, their priority is to prove their concept… not to show scale (or even revenue). For example, G2, Capterra and TrustRadius group products into categories for comparison. Follow these market-driven definitions as you bring your own product to market.
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