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How The COVID-19 Crisis Will Impact Marketing Spend Between Now And 2022

Forrester IT

The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now?

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester IT

Amazon Launches Halo, Its First Wearable Health Device For The Average (Budget-Conscious) Consumer This week, Amazon launched Halo, a screenless wearable device that can monitor activity, sleep, temperature, BMI, and emotion.

Budget 348
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Winning the New Enterprise Sales Game: This Week’s B2B IT Forum

The Investing Edge

We are very pleased that our second B2B Enterprise IT Forum was so well received. All software ends up in the CIO’s budget for maintenance, so you have to keep the CIO in the loop in order to build a long term relationship within the organization. Thank you for all of the positive feedback. Ambrosino). Ambrosino).

B2B 119
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B2B IT Forum: How Cybersecurity is being handled today and a look ahead

The Investing Edge

Security does need to have a bigger piece of the IT budget, however this is not a problem companies can spend their way out of, said Morrison who estimates that IT security represents about four to six percent of the overall IT budget at an average company. So, how do we solve the issue of cybersecurity?

B2B 70
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Lufthansa’s digital future takes flight with ‘Digital Hangar’

CIO Business Intelligence

The Hangars are developing the next generation of reservation processes, information services, personalization, and self-service tools for the Cologne-headquartered airline, which also operates Austrian Airlines, Brussels Airlines, Eurowings, and Swiss International Air Lines, among others. Experience is not only the cherry on the cake.”

Airlines 130
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Explainer: Building a high-performing last-mile delivery software

CIO Business Intelligence

While developing your last-mile delivery software, CIOs can customize the frequency and the type of alerts. Logistics services increased their budgets overnight to provide the delivery executives with needed infrastructure. CIO, Software Development, Transportation and Logistics Industry There’s more to it.

Software 111
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Guide to Email Marketing for Small Business

Galido

Email marketing works for all businesses, especially the small B2B ones. In fact, multiple surveys were done which shows that B2B driven audiences consider email as the 3rd most influential source of information. Few ways in which you can develop an email marketing strategy for small businesses are. Provide Email Newsletters.