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How The COVID-19 Crisis Will Impact Marketing Spend Between Now And 2022

Forrester IT

The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now?

Budget 477
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Winning the New Enterprise Sales Game: This Week’s B2B IT Forum

The Investing Edge

We are very pleased that our second B2B Enterprise IT Forum was so well received. All software ends up in the CIO’s budget for maintenance, so you have to keep the CIO in the loop in order to build a long term relationship within the organization. Thank you for all of the positive feedback. Ambrosino). Ambrosino).

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester IT

Amazon Launches Halo, Its First Wearable Health Device For The Average (Budget-Conscious) Consumer This week, Amazon launched Halo, a screenless wearable device that can monitor activity, sleep, temperature, BMI, and emotion.

Apple 292
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B2B IT Forum: How Cybersecurity is being handled today and a look ahead

The Investing Edge

Security does need to have a bigger piece of the IT budget, however this is not a problem companies can spend their way out of, said Morrison who estimates that IT security represents about four to six percent of the overall IT budget at an average company. So, how do we solve the issue of cybersecurity?

B2B 70
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Guide to Email Marketing for Small Business

Galido

Email marketing works for all businesses, especially the small B2B ones. In fact, multiple surveys were done which shows that B2B driven audiences consider email as the 3rd most influential source of information. Few ways in which you can develop an email marketing strategy for small businesses are. Provide Email Newsletters.

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How do CSPs sell more to SMEs?

TM Forum

In developed markets, B2C revenue growth has become anemic at best, as revenue from traditional services continues to decline. which still represents the lion’s share of the industry’s revenue, 75% now believe more than half their revenues will derive from the B2B sector according to TM Forum research.

B2C 130
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How NaaS deployment is shaping up

TM Forum

But so far, CSPs have mainly used internally developed and/or proprietary APIs in their NaaS implementations, which limits their ability to partner. The operator was instrumental in the development of. It also needs to develop middleware between these APIs and its customers to allow some measure of self-service control.

WAN 130