Backcountry modernizes for the cloud era
CIO Business Intelligence
APRIL 26, 2022
Undertaking a top-to-bottom modernization of a dusty enterprise stack can feel a bit like scaling a mountain. B2C expert Nallani — who had previously helped modernize Gymboree, the Gap, and Macy’s — was tapped as an advisor to identify the holes in Backcountry’s digital strategy and come up with a plan. The 3C roadmap: CDP, CMS, cloud.
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