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Google Announces Meridian, A Marketing Mix Modeling Tool

Forrester IT

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

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Top 10 Web Analytics Tools in 2024

IT Toolbox

Web analytics involves using several tools that aid professionals in tracking, analyzing, and reporting web activity data. Read on to learn about the top ten web analytics tools in 2024. The post Top 10 Web Analytics Tools in 2024 appeared first on Spiceworks.

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Top 5 Cloud Cost Management Tools for 2024

IT Toolbox

Each cloud cost management tool has its benefits and limitations. This article lists and compares five tools to help you find the best fit for your business. The post Top 5 Cloud Cost Management Tools for 2024 appeared first on Spiceworks.

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What Is Business Intelligence? Working, Importance, and Tools

IT Toolbox

Working, Importance, and Tools appeared first on Spiceworks. Business intelligence helps collect, analyze, and present data to support organizational decisions in finance, HR, or IT. The post What Is Business Intelligence?

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LLMs in Production: Tooling, Process, and Team Structure

Speaker: Dr. Greg Loughnane and Chris Alexiuk

Greg Loughnane and Chris Alexiuk in this exciting webinar to learn all about: How to design and implement production-ready systems with guardrails, active monitoring of key evaluation metrics beyond latency and token count, managing prompts, and understanding the process for continuous improvement Best practices for setting up the proper mix of open- (..)

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How ABS Tools Nurture Strong Relationships With Buyers

IT Toolbox

The Future of sales is personal: Driving sales success by harnessing the account-based selling tools. The post How ABS Tools Nurture Strong Relationships With Buyers appeared first on Spiceworks.

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Most BDRs Are Positive About AI but Still Need Support With Tools

IT Toolbox

The post Most BDRs Are Positive About AI but Still Need Support With Tools appeared first on Spiceworks. Business development representatives (BDRs) are crucial in determining an organization’s future revenue abundance or shortfall. So, what is the current state of BDRs? Check out the insights from 6sense’s recent study.

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Rethinking Direct Materials Sourcing: The Tools You Need To Manage Costs, Risks and Sustainability

While some embrace cutting-edge tools like AI and blockchain for global trade functions, others lag in technology adoption. The environment is marked by heightened demand and expectations, compounded by challenges such as rising input prices, supply chain disruptions and geopolitical tensions.

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Adopting AI Responsibly: Guidelines for Procurement of AI Solutions by the Private Sector

This World Economic Forum-GEP report offers a holistic procurement process and structured framework to select responsible AI tools. As artificial Intelligence (AI) becomes more prevalent, it’s crucial that firms adopt AI technology responsibly. Download the report today.

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The Truth About Customer Journey Mapping

Speaker: Dave Seaton, CEO of Seaton CX

Or a critical tool for sparking customer-centric change? Is Customer Journey Mapping a tired fad from 2013? 💥 The answer lies not in the map itself, but in the mapping process.

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GEP Procurement & Supply Chain Tech Trends Report

2024 GEP Procurement & Supply Chain Tech Trends Report — explores the biggest technological trends in procurement and supply chain, from generative AI and the advancement of low-code development tools to the data management and analytics applications that unlock agility, cost efficiency, and informed decision-making.

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How to Create Unique Customer Journeys to Optimize Business Outcomes

Speaker: Shawn Phillips, CCXP, Head of Growth and Innovation

In this exclusive webinar with Shawn Phillips, you'll learn how great organizations are: Using AI tools to go deep into understanding their customers Building unique journeys to ensure customers solve their problems in the way that they want Doing all of this simultaneously with a low cost to serve Don't miss this session!

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How to Avoid the Pitfalls of Contract Management in Telecom & High-Tech

What’s Inside: Exploring the importance of having a dedicated buy-side contracting team Leveraging tools to enhance efficiency and empower the legal and sourcing teams Establishing processes to gather and analyze contract data to spot trends

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Choosing the Right Tech Stack –– The Only Way to Grow

Speaker: Pulkit Agrawal - CEO and Co-Founder of Chameleon

Both need a number of great tools to excel at their jobs, and can't perform well without them. But how do you choose the right tools to meet team and business objectives now and in the future? Tools to use throughout the customer journey to help you increase activation, retention, and loyalty.

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Building Like Amazon

Speaker: Leo Zhadanovsky, Principal Solutions Architect, Amazon Web Services

To get there, Amazon focused on decomposing for agility, making critical cultural and operational changes, and creating tools for software delivery. Whether you're developing for a small startup or a large corporation, learning the tools for CI/CD will make your good DevOps team great.