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Data mining for B2B churn and loyalty management in India and South Asia

TM Forum

B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. B2C churn modelling. Refer here for some features for customer churn prediction in B2C.

B2B 130
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Measuring Marketing is Science, Not Art.

Fountainhead

This could include “bake-off” comparisons, etc. This might be a one-time purchase, a subscription, site-licensing, etc. It will probably vary wildly based on they type of product you sell - if it’s a service, or B2B, or B2C etc, the stages and metrics will vary considerably. Your Mileage May Vary This is just an example.

Examples 113