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Beyond pays $4.5M to acquire Zulily brand, plans to relaunch flash sale site later this year

GeekWire

million in cash to buy Zulily’s website, domain names, trademarks, customer database, social media accounts, and software, the company said in a press release. billion in 2023, down 19% year-over-year, and a net loss of $308 million. Beyond paid $4.5 Beyond reported full-year revenue of $1.6 Active customers grew 9% to 5.6

Retail 113
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Basically everything on Amazon has become an ad. It’s only the beginning.

Vox

The company has also invested heavily in in-house software tools that allow brands to purchase highly targeted ads around the web. Amazon creates so-called “audiences” of internet users, based on aggregated customer browsing and purchasing behavior, or video viewing patterns, that advertisers can target with ads across the web via the DSP.