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Tech Moves: Madrona grows investment team; MicroVision, Axon add board members; and more

GeekWire

Sharma was most recently a senior product manager at Amazon Web Services. Prior to Amazon, Sharma co-founded LifeLemon, a consumer apparel e-commerce startup, led marketing at Flipkart, and was a developer at Oracle. Day has held marketing roles at Amazon Web Services and sales engagement startup Highspot.

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Former Amazon exec inherits Microsoft’s complex cybersecurity legacy in quest to solve ‘one of the greatest challenges of our time’

GeekWire

Charlie Bell, a former Amazon Web Services executive, is now the leader of Microsoft’s newly formed, 10,000-person security engineering organization. Bell is the husband of Nadia Shouraboura , an entrepreneur who was previously an Amazon vice president and founder and CEO of Seattle-based robot-powered apparel startup Hointer.

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Expanding the AWS Cloud: Introducing the AWS Canada (Central) Region

All Things Distributed

Earlier this year, Amazon Web Services (AWS) announced it would launch a new AWS infrastructure region in Montreal, Quebec. AWS data centers in Canada will draw from a regional electricity grid that is 99 percent powered by hydropower. in the coming year. For more information about AWS efforts, see AWS & Sustainability.

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Amazon makes Contact Lens generally available

Venture Beast

Amazon launched Contact Lens, its AI- and machine learning-powered contact center solution, in general availability. Read More.

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Geek of the Week: Anu Sharma left Amazon for Madrona to invest in helping new businesses

GeekWire

Sharma, our latest Geek of the Week, spent eight years at Amazon and Amazon Web Services, most recently leading a product management team at AWS for a new service, AWS Outposts , which extends AWS infrastructure and services outside of AWS owned data centers to customer locations or colocation spaces.

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Basically everything on Amazon has become an ad. It’s only the beginning.

Vox

Along with Amazon Web Services, advertising has emerged as one of the company’s top two profit engines. One multimillion-dollar Amazon seller in the apparel category said his firm has had to double their advertising spend on Amazon over the past three years, and subsequently raised their product prices by 20 percent earlier this year.