Data mining for B2B churn and loyalty management in India and South Asia
TM Forum
AUGUST 9, 2022
To avoid churn of customers who are at risk of not renewing their license techniques such as email intimation of license renewal are typically mass mailed, but we wish to target only loyal customers. According to [15], the author concludes that churn analysis is applicable to the noncontractual B2B hotel industry.
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