Find Your “Value For Customer” Sweet Spot With Our New Exercise

Forrester IT

Value for customer is a customer’s perception of what they get versus what they give up when doing business with a firm. Four dimensions make up the overall value a customer perceives: 1) functional, 2) experiential, 3) symbolic, and 4) economic. But which combination is the right one?

British navy sends robots to sea in military exercise

Network World

The Royal Navy is testing just how much robot craft can do by themselves in military exercises off the British coast. Operation Unmanned Warrior 16 is a chance for allied nations and the defense industry to show off their latest maritime autonomous systems, as part of a broader military exercise called Joint Warrior.

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Security Think Tank: Patching is vital and essentially a risk management exercise

Computer Weekly

How should organisations address the need to keep software up to date with security patches without it costing too much or being too labour intensive

RSA Red Team exercise highlights election threats from deepfakes and fake news

Tech Republic Security

In a RSA 2020 simulation, the Red Team compromised email accounts, created deepfake videos and spread disinformation on Election Day in Adversaria

Security Think Tank: How to maximise the value or red team exercises

Computer Weekly

How can organisations use red teaming to identify security gaps

Security Think Tank: How to get the best out of red team exercises

Computer Weekly

How can organisations use red teaming to identify security gaps

A “Powerful” Board: How to Exercise “Supervisory” Power Effectively

Future of CIO

A “powerful” board can exercise supervisory power and co-determine of which powers are retained by the governing body and which are delegated to management, along with constraints that may apply. The “sovereign” power: Generally, the shareholders of the company exercise this third power.

Is A “Walk And Talk” The Best Way To Connect With Your Direct Reports?

The Accidental Successful CIO

Communication daily step counts exercise meetings mental moderate-intensity aerobic activity more active obesity physical set route type 2 diabetes walk and talkThe best kind of meetings are the ones that leave you breathless Image Credit: Pero Kvrzica.

The Importance of eBooks in a Flipped Classroom


Enabling them to plan for influential group discussions and problem-solving exercises. Flipping the classroom has become a hot topic in educational circles in recent times.

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Five Ways To Plan For B2B Journey Mapping Success

Forrester IT

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

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Point/Counterpoint: The Ethics Of COVID-19 Phishing

Forrester IT

A recent debate on Twitter surrounding the ethics of organizations using COVID-19 as a theme for phishing exercises sparked our interest, since it relates to our coverages areas and prior work experience.

A Pragmatic Guide To Brand Value

Forrester IT

The Value Of Brand Valuing a brand can be a deeply divisive exercise. Questioning it, or attempting to validate it, can well be an exercise in futility and mathematical mumbo jumbo. To most marketers, there is an axiomatic simplicity to brand value.

Flawed GoDaddy security certificates show need for control

Computer Weekly

Vulnerabilities in digital security certificates highlight the need for organisations to be able to exercise more control over those certificates

AWS Outage that Broke the Internet Caused by Mistyped Command

Data Center Knowledge

Amazon says Tuesday’s mayhem resulted from mistake during a routine debugging exercise. Read More. Amazon Cloud Computing Downtime

America Must Shape the World’s AI Norms — or Dictators Will


As Secretaries of Defense, we anticipated and addressed threats to our nation, sought strategic opportunities, exercised authority, direction, and control over the U.S.

Europol hosts simulated cyber attack on retail sector

Computer Weekly

Europol and MasterCard hold a retail cyber attack simulation exercise to raise awareness of the issue and how to respond to attacks, as well as promote information sharing in the sector

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To Excel At Customer Obsession, You Need An Adaptive Operating Model

Forrester IT

Rather than undertake a full organizational design exercise, firms are adopting tactical change, creating agile delivery […]. Many firms have used Forrester’s principles of customer obsession to guide their business and IT transformation journey, striving to be customer-led, insights-driven, fast, and connected. But in their pursuit, most firms fall short when it comes to organizational change.

The Future Of The CISO – Six Types Of Security Leaders

Forrester IT

When starting a project like the Future of the CISO – it’s a daunting exercise. While we don’t always share the background inspiration for our research, this time it’s quite important and will shed some light on how we arrived here. When we started planning this research in 2018 and working on it in 2019, […].

EU-backed fund to encourage data-sharing between startups and enterprises launches

Computer Weekly

Three-year project seeks to encourage enterprises to embark on information-sharing exercises with startups and SMEs to bolster data-led innovation

Beginning Fuzz Cycle Automation: Improving Testing and Fuzz Development with Coverage Analysis


This time we’ll take a look at how to write better tests in the form of harness programs (also known as fuzz drivers, programs written to exercise specific parts of the code) that we will use for fuzz testing

Developing great products with StarCIO Agile Planning

Social, Agile and Transformation

Writing user stories was once a relatively straightforward exercise. Product owners wrote stories in customer-centric language defining why, what, and for whom the story was being implemented.

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Nineteen In ’19: New Year’s Resolutions For The Data-Driven Marketer

Forrester IT

Every New Year, I find myself making lofty goals: eat better, exercise more, spend less time on social media. By mid-February, those goals are a distant blip in my rearview mirror; the reality of life gets into the way and I just fail at tracking progress. But this year is different (I swear). I created […

“Right-Sizing” The Data Center: A Fool’s Errand?

Data Center Knowledge

For many, the quest to right-size turns into an exercise akin to a dog chasing its tail. So, we constantly ask ourselves the question: Is right-sizing a fool’s errand? Read More. Data Center Design Featured Resources

10 Pillars of Pandemic Preparation


Use a preparedness exercise to review pandemic plans and identify gaps in response. Validate roles and responsibilities, recovery requirements and procedures with a preparedness exercise, such as a work-from-home drill or a table simulation that operates on a compressed time scale.

Tech’s Next Imperative Must Be Physical Security


This foresight exercises […]. Physical security has always taken a back seat for IT professionals. With growing attacks read why Alan Cohen says that it is imperative for the IT pros to focus on physical security on Forbes : I believe our Founding Fathers knew that the American experiment would be sorely pressed, sorely challenged over time.

Understanding Collaboration - Disrupt, or be Disrupted

IT Toolbox

This could well be a futile exercise since the scope keeps expanding with everyThere are many scenarios to consider for collaboration, and I’ve been writing about this lately, both for internal use cases among workers, and external use cases to support end customers. A big challenge facing decision-makers is building a fence around collaboration so everyone understands what’s involved.

Choosing the Right CRM for SMB

IT Toolbox

Selecting the right CRM system for a small or medium size business is essentially an exercise in reduction. You need to decide which features are important to you and limit yourself accordingly. The modern CRM landscape is crowded with CRM systems with various prices and capabilities. Winnowing down the field is an important part of choosing the right system.

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Using webinar metrics to blast CRM data to the next level

IT Toolbox

Frequently, that vital information is distilled into a simple e-mail-harvesting exercise, with customer details folded into an automated email routine. Webinars are becoming a highly popular component of the digital marketing tool box, but harnessing the rich customer data they yield is still a missed opportunity. Yet, there are more effective outcomes available.

Top 5 Training Delivery Techniques for Modern-Day Learners


In order to prepare the employees for any situation that comes up at the workplace, simulation exercises are a great approach to achieve this aim. Let’s discuss top training delivery techniques/methods. What is it about the modern learners that keep L&D teams on their toes?

Victus pro Scientia Opus -- Food for the Knowledge Worker: New Years Resolution

Victus pro Scientia Opus -- Food for the Knowledge

2006 » January 01, 2007 New Years Resolution Normally, I make a resolution that is centered on improving a behavior I dont like about myself: e.g., exercise more, swear less, organize better, throw my curveball for strikes more, etc.

TIBER-EU Framework Offers An Opportunity To Improve FinServ Cyber Resilience

Forrester IT

In short, there is a new voluntary framework for threat intelligence-led red-teaming exercises that has been published by the European Central Bank (the Central Bank for eurozone economies). The European Central Bank yesterday launched its TIBER-EU (Threat Intelligence-Based Ethical Red Teaming for the European Union) framework for financial institutions regulated within the EU.

How to Make Interactive Training Program for Retail Employees


Ask questions, give quick exercises, assign team-based activities. What’s training without interaction? Just a bunch of people staring ahead while their mind dwells somewhere else.

Why Should Students and Publishers Adapt eBooks in STEM Learning


S/he can search the library for videos and other materials focusing on kinetic energy, complete with explanations and exercises. STEM-based learning programs are being introduced in schools all across the globe.

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Twitter adds USB key verification, Florida names first Crypto Officer, Comcast’s data breach, WPA3 is finally here and why rebranding cybersecurity is necessary


Twitter said that the above exercise was a part of a two-factor authentication process and will protect Twitter accounts from being hacked. [.]. Twitter adds support for login verification with a USB key Twitter has taken a step towards providing better security by adding support for login verification through physical USB security keys, such as YubiKey.

How to Create and Deliver Cost Effective Remote Training


Based on the choices made by the employee, the simulated exercise proceeds.