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Data mining for B2B churn and loyalty management in India and South Asia

TM Forum

However, the problem of identifying and predicting churn can differ between B2B and B2C customers. In this paper, we review a number of B2B churn prediction solutions from other domains, and draw lessons from B2C markets to prepare a framework for B2B churn prediction for India and South Asia markets. IBM blog figure 1.

B2B 130
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Why CIOs back API governance to avoid tech sprawl

CIO Business Intelligence

Most companies have transitioned to become more software-centric, and with this transformation, application programming interfaces (APIs) have proliferated. agrees that APIs remain relevant in today’s tech landscape, especially for B2B connections. “In Ajay Sabhlok, CIO and CDO at zero trust data security company Rubrik, Inc.,

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Top Email Marketing Trends for 2019

Galido

Consumers interact 6 times more with this type of email and in b2b the revenue goes up annually. The time to send HTML-based and programmed emails with complex graphics, drawings and photographs is over. It is a process to guarantee the authenticity of the emails. Mobile Friendly. More text and less graphics.

Trends 81