TM Forum
AUGUST 9, 2022
B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. B2C churn modelling. Refer here for some features for customer churn prediction in B2C.
CIO Business Intelligence
MAY 13, 2024
That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space. Nevins says many companies have struggled to articulate anticipated ROIs from their AI investments, even those investments that leverage AI tools built into existing enterprise software.
Fountainhead
NOVEMBER 8, 2019
Step #1: Break down your stages / define your marketing processes I like to use this 8-stage loop that’s specific to enterprise software marketing and purchases - but you can adapt it to your unique product/market circumstances. This might be a one-time purchase, a subscription, site-licensing, etc. Hence the value of the loop concept.
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