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Participate in Forrester’s 2024 State of ABM Survey

Forrester IT

Forrester’s biennial State of ABM survey is back, and we’re inviting you to participate! Everyone who completes the survey will gain access to the latest trends regarding the current state of ABM and how their peers are focusing their efforts.

Survey 235
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Many Surveys, Small Impact: Forrester’s 2023 State Of VoC And CX Measurement Practices Survey

Forrester IT

Forrester’s 2023 State Of VoC And CX Measurement Practices Survey results are in. They reveal some continued trends — and some interesting shifts.

Survey 426
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The Global State Of B2B Events — Eight Key Findings On Event Trends From Forrester’s Recent Survey

Forrester IT

To help leaders better understand this dynamic landscape, Forrester’s Q1 2024 State Of B2B Events Survey gathered responses from over 200 event decision-makers to identify and analyze the key trends. […]

B2B 449
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Bad CX Surveys? Not With This Checklist!

Forrester IT

CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role. Bad CX surveys create […].

Survey 840
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2023 Voice of Talent: State of the Workforce Report

Procom surveyed over 1,740 contingent and permanent workers across the United States and Canada to uncover what’s most important to them amidst heightened expectations, competition and uncertainty. New data is raising the bar on how to attract and retain talent in the New World of Work.

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Participate in the 2024 B2B Event Trends Survey: Unlock Valuable Insights for Your Organization

Forrester IT

Forrester’s B2B event trends survey is back and we invite you to participate! Everyone completing the survey will gain access to the latest market trends and crucial information on building an audience-centric, integrated event strategy within their organization.

B2B 411
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According To Our Latest B2C Marketing Survey, Data Deprecation’s Complexity Reigns

Forrester IT

Every year, Forrester surveys over 1,000 marketing decision-makers around the world to learn about their priorities, challenges, and plans.

Survey 406
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.

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The Inner Circle Guide to Remote & Hybrid Contact Center Solutions

43% of survey respondents were using homeworking, with 5% running a pilot scheme or about to set one up. The new hybrid model emerging creates the opportunity to maximize the positives while reducing some of the negative attributes of remote working.

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The Future of Product Management

Speaker: Carlos Gonzalez de Villaumbrosia, Founder and CEO of The Product School

Like many product professionals, The Product School was curious about the same question, so they surveyed thousands of product leaders to get their take. While product teams are continuing to excel in these unprecedented times, many people are asking: Where is Product Management headed?

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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IT Pros Prefer PCmover Enterprise Over Microsoft's USMT

Laplink’s survey reveals IT managers and teams prefer PCmover Enterprise over Microsoft’s User State Migration Tool (USMT). Laplink surveyed IT managers and staff using USMT to upgrade PCs to the latest version of Windows. Laplink surveyed IT managers and staff using USMT to upgrade PCs to the latest version of Windows.

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The US Customer Experience Decision-Makers' Guide 2022-23

Business and consumer surveys carried out in the course of the research for this guide show that while improving the customer experience is high on the agenda for many organizations, most businesses are still a long way from where they want to be. Survey studies by B2B and B2C CX future strategy

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TCO Considerations of Using a Cloud Data Warehouse for BI and Analytics

According to the study conducted by Wakefield Research in 2021, only 22% of the data leaders surveyed have fully realized ROI in the past two years, with most data leaders (56%) having no consistent way of measuring it.