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Bad CX Surveys? Not With This Checklist!

Forrester IT

CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role. Bad CX surveys create […].

Survey 840
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Revealing The Riches: The Power Of Robust Survey Data In A TEI Study

Forrester IT

Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes. Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data.

Survey 411
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The Results Are In: Insights From Forrester’s 2023 Global Digital Process Automation Survey

Forrester IT

Each year, we gauge the state of the digital process automation (DPA) market in our comprehensive survey.

Survey 440
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The DevOps Hypothesis Is Sound – Introducing The 2020 State of Modern Technology Operations survey

Forrester IT

This year, I led my first custom survey research for Forrester, the 2020 State of Modern Technology Operations survey. We selected a random panel of 268 digital and IT professionals with day to day responsibility for operating digital systems. (We We did *not* rule out developers, as long as they also had runtime responsibilities).

Survey 522
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.

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Three Seismic Shifts In Buying Behavior From Forrester’s 2021 B2B Buying Survey

Forrester IT

Forrester’s 2021 B2B Buying Survey, with more than 950 respondents from around the world, reveals significant changes in buying behavior.

B2B 523
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Generative AI For Marketing In APAC: Call For Survey Participation

Forrester IT

Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear from us in 2023. The top asked questions include: What are the most applicable use cases of generative AI in marketing today? What are generative AI’s key potentials to improve marketing efficiency? How leading brands are using generative AI for […]

B2C 408
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The Inner Circle Guide to Remote & Hybrid Contact Center Solutions

43% of survey respondents were using homeworking, with 5% running a pilot scheme or about to set one up. The new hybrid model emerging creates the opportunity to maximize the positives while reducing some of the negative attributes of remote working.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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The Future of Product Management

Speaker: Carlos Gonzalez de Villaumbrosia, Founder and CEO of The Product School

Like many product professionals, The Product School was curious about the same question, so they surveyed thousands of product leaders to get their take. While product teams are continuing to excel in these unprecedented times, many people are asking: Where is Product Management headed?

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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IT Pros Prefer PCmover Enterprise Over Microsoft's USMT

Laplink’s survey reveals IT managers and teams prefer PCmover Enterprise over Microsoft’s User State Migration Tool (USMT). Laplink surveyed IT managers and staff using USMT to upgrade PCs to the latest version of Windows. Laplink surveyed IT managers and staff using USMT to upgrade PCs to the latest version of Windows.

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The US Customer Experience Decision-Makers' Guide 2022-23

Business and consumer surveys carried out in the course of the research for this guide show that while improving the customer experience is high on the agenda for many organizations, most businesses are still a long way from where they want to be. Survey studies by B2B and B2C CX future strategy

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TCO Considerations of Using a Cloud Data Warehouse for BI and Analytics

According to the study conducted by Wakefield Research in 2021, only 22% of the data leaders surveyed have fully realized ROI in the past two years, with most data leaders (56%) having no consistent way of measuring it.

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2023 Voice of Talent: State of the Workforce Report

Procom surveyed over 1,740 contingent and permanent workers across the United States and Canada to uncover what’s most important to them amidst heightened expectations, competition and uncertainty. New data is raising the bar on how to attract and retain talent in the New World of Work.