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Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach

Eric D. Brown

Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years. The issue is how to introduce scrum-style strategies while also making use of “ Big Data ” analytics to ensure the best possible decisions are made.

SCRUM 124
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No Scrum Master? No Problem - Social, Agile, and Transformation

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 No Scrum Master? How should Enterprises fill the Scrum Master Role? Tuesday, November 03, 2009.

SCRUM 100
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4 ways upskilling and reskilling can fill hard-to-hire positions

CIO Business Intelligence

For example, when trying to fill your cybersecurity positions, there are several places you can look, depending on the specific role you’re trying to fill: A role to raise security awareness within the organization could be a person in HR specializing in organizational culture, or a marketing person specializing in writing marketing materials.

SCRUM 119
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Agile Process Improvement Using. Agile! - Social, Agile, and.

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Who should be the scrum master? big data. (20). and business transformation. Newer Post.

Agile 100
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Is Your Enterprise Ready for Agile Development? - Social, Agile.

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Enterprises are big, decentralized, with legacy technologies, standards processes, and governance concerns.

Agile 100
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Agile Does Not Need A Maturity Model - Social, Agile, and.

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Heres an example. big data. (20). Social, Agile, and Transformation. Newer Post.

Agile 100
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Evaluating SaaS Vendors ? Understanding Business Models and.

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 big data. (20). Top Ten Thoughts for SCRUM Newbies. Social, Agile, and Transformation.

Agile 100