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Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach

Eric D. Brown

Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years. The issue is how to introduce scrum-style strategies while also making use of “ Big Data ” analytics to ensure the best possible decisions are made.

SCRUM 124
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CSM certification: Costs, requirements, and all you need to know

CIO Business Intelligence

The Certified ScrumMaster (CSM) certification , available through the Scrum Alliance , is an entry-level certification aimed at providing professionals with an awareness of the methodologies and values of Scrum, including team performance, accountability, and iterative progress.

SCRUM 97
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What is SAFe? A framework for scaling business agility

CIO Business Intelligence

Scaled Agile Framework (SAFe) explained The Scaled Agile Framework encompasses a set of principles, processes, and best practices that helps larger organizations adopt agile methodologies , such as Lean, Kanban, and Scrum , to deliver high-quality products and services faster.

Agile 113
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Digital transformation’s fundamental change management mistake

CIO Business Intelligence

For example, KPMG reports that 51% of technology executives have not seen an increase in performance or profitability from digital transformation investments. Agile and scrum methodologies put most of the emphasis on delivery activities when teams focus on completing user stories every sprint.

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No Scrum Master? No Problem - Social, Agile, and Transformation

Social, Agile and Transformation

No Scrum Master? How should Enterprises fill the Scrum Master Role? I field this question very often and especially from members of technology organizations where agile and scrum in particular is being introduced top down from Management. Note: Scrum of scrums really works for this scenario!). No Problem.

SCRUM 100
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7 tell-tale signs of fake agile

CIO Business Intelligence

When the focus shifts to granular facets of agiles, like Scrum ceremonies, instead of actual content and context, agile’s true principles are lost, says Prashant Kelker, lead partner for digital sourcing and solutions, Americas, at global technology research and advisory firm ISG. Leaders must be committed to the enablement of agile teams.”.

Agile 113
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4 ways upskilling and reskilling can fill hard-to-hire positions

CIO Business Intelligence

For example, when trying to fill your cybersecurity positions, there are several places you can look, depending on the specific role you’re trying to fill: A role to raise security awareness within the organization could be a person in HR specializing in organizational culture, or a marketing person specializing in writing marketing materials.

SCRUM 117