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Self-publishing in a networked world: The case study of David Maister - Trends in the Living Networks

Trends in the Living Networks

In my book Living Networks I proposed a basic “Creative Career” trajectory, illustrated below. In the early stages, use the free flow of the networks to distribute direct, demonstrate that you can tap an attractive market, and attract the interest of a publisher. The most basic career strategy for content creators is quite simple.

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Launch of Living Networks - Anniversary Edition! Free download of entire book - Trends in the Living Networks

Trends in the Living Networks

Free download of entire book Ross Dawson, April 22, 2008 4:42 AM US PT Living Networks has just been relaunched in an Anniversary Edition, to mark five years since its original publication by Financial Times/ Prentice Hall in November 2002. So just come back to the blog or Living Networks website regularly or subscribe on your RSS reader.

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Value Networks Masterclass in New Zealand with Verna Allee - Trends in the Living Networks

Trends in the Living Networks

This has always been true, but in our hyper-connected world the fundamental networked nature of our world is coming to the fore. In my book Living Networks I described how these networks are now coming to life. Organizational network analysis (ONA) has been adopted as a powerful management tool by many leading organizations.

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Media industry network analysis – tools for better strategic decisions - Trends in the Living Networks

Trends in the Living Networks

While this is still a relatively new field, we are beginning to uncover some very specific approaches and applications to industry network analysis. This new network analysis goes considerably deeper, analyzing the change in industry structure before and after a significant acquistion, by Macquarie Media Group of Southern Cross Broadcasting.

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Innovation in professional services: the case of DDB and Keith Reinhard - Trends in the Living Networks

Trends in the Living Networks

Some of the issues I covered were the Seven MegaTrends of Professional Services , building knowledge-based relationships , organizational networks , and professional services strategy. The image below refers to the delightful story at the end of the case study. In one example, it created the brand H2OPE.

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Keynote speech on influence networks at Evolve - Trends in the Living Networks

Trends in the Living Networks

I’ll be doing a keynote titled: We, Evolved: networks of influence: The power of the social network - word of mouth, buzz, curation – has never been stronger. Can we, the marketer, influence these networks overtly or only covertly? Can we, the marketer, influence these networks overtly or only covertly?

Network 60
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Living Networks - Chapter 2: Emerging Technologies – Free Download and Commentary - Trends in the Living Networks

Trends in the Living Networks

About Ross Dawson Keynote Speaking/Strategy AHT Group Future Exploration Network The Insight Exchange Repyoot Recent Media Appearances « The next phase of the Internet will be about creating value from the WOW (Wide Open Web) | Main | After Web 2.0: WOW (Wide Open Web) - enough of version numbers for the web!!

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