2014 - The Year the CIO and CMO Partnership Became Mission Critical
Social, Agile and Transformation
DECEMBER 19, 2014
I started 2014 with several posts on the CIO / CMO relationship and where IT departments can help with digital marketing initiatives. With so many technology vendors trying to tap into marketing budgets and when most of the key marketing data is is enterprise systems, SaaS products, and other data.
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