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Data mining for B2B churn and loyalty management in India and South Asia

TM Forum

However, the problem of identifying and predicting churn can differ between B2B and B2C customers. In this paper, we review a number of B2B churn prediction solutions from other domains, and draw lessons from B2C markets to prepare a framework for B2B churn prediction for India and South Asia markets. IBM blog figure 1.

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Top Email Marketing Trends for 2019

Galido

Email marketing and social networks. 72% of respondents prefer to receive offers by mail, while 17% consider social networks more convenient. Email campaigns usually have an opening rate of more than 16%, while a message on social networks reaches approximately between 2 and 6% of the audience. Artificial Intelligence.

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