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Current Malpractice Handicaps Social Selling’s Potential

Forrester IT

We first published research on social selling in 2016, and B2B sellers continue to flock to various networks to interact with their customers and prospects. Social provides the opportunity for authentic connections, mutually beneficial professional relationships, and positive business outcomes for both buyers and sellers.

Social 401
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Mobilized Employees Engage Buyers With A Trusted Voice

Forrester IT

Employees’ Advocacy Boosts Your Content And Customer Interactions While trust in brands has dwindled, B2B buyers hold those same brands’ employees in high regard as authentic and compelling sources of information. And they want to engage with them.

Mobile 276
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Continuous Authentication: The future of Identity and Access Management (IAM)

Network World

Although vendor-written, this contributed piece does not promote a product or service and has been edited and approved by Network World editors. Insert another authentication step on top of these credentials and this gateway becomes harder to infiltrate. Usernames and passwords act as a gateway.

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Augmented Reality and the Network

Spearline Testing

The execution of VoIP , playing around with the idea of cognitive networks , the evolution of the Internet of Things (IoT), using enhanced features like A.I. There are new demands on network resources which will inevitably change the way the telecoms providers view, manage and develop the network. The network is key.

Network 84
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Data mining for B2B churn and loyalty management in India and South Asia

TM Forum

However, the problem of identifying and predicting churn can differ between B2B and B2C customers. In this paper, we review a number of B2B churn prediction solutions from other domains, and draw lessons from B2C markets to prepare a framework for B2B churn prediction for India and South Asia markets. IBM blog figure 1.

B2B 130
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Want to change the world? ‘Secure’ the Next Killer App in IoT

The Investing Edge

It was the first of many topics of discussion at the Ascent B2B IT Forum in Cambridge on Tuesday night. Carl Levine, community manager at Dyn , noted that despite two-factor authentication across servers for their clients, this topic is still one of the most discussed issues. “What’s the next killer app in the Internet of Things?”.

Security 119
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Top Email Marketing Trends for 2019

Galido

Email marketing and social networks. 72% of respondents prefer to receive offers by mail, while 17% consider social networks more convenient. Email campaigns usually have an opening rate of more than 16%, while a message on social networks reaches approximately between 2 and 6% of the audience. Email marketing and spam.

Trends 81