2017 Predictions: Big Data, Digital, and Virtual Care Key to Engage Healthcare’s Empowered Consumer
Forrester IT
NOVEMBER 4, 2016
In 2015, we saw the first big signal that the health insurance industry is pivoting from B2B to B2C-whether they're ready or not-as the percent of business served by group contracts dropped to 48%. Providers and payers continue to struggle to understand what engages the healthcare consumer.
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