Forrester IT

JUNE 2, 2016

On paper, calling these two competitors is an apples and oranges comparison: Salesforce has a strong B2B, CRM heritage (although B2C client wins are increasing since the ExactTarget acquisition); whereas. Demandware is purely a B2C, full-stack, commerce suite for CPG clients who are willing to operate on a revenue sharing model.

B2C 150

B2C B2B Comparison Apple 150

Fountainhead

NOVEMBER 8, 2019

This could include “bake-off” comparisons, etc. Loyalty : The affinity that your customers develop internal with/for the product, your service, etc. It will probably vary wildly based on they type of product you sell - if it’s a service, or B2B, or B2C etc, the stages and metrics will vary considerably.

Examples 113

Examples B2C B2B Trends 113

Galido

MARCH 11, 2020

The brand is developing and transforming with the company. But, over time, these things may change as the company itself develops, as new markets emerge, and as customer/client preferences/responses evolve. B2B brands can take lessons from B2C brands. The same “rules” apply when developing a brand.

B2B 94

B2B Examples Strategy Development 94

Galido

APRIL 24, 2020

Over time, brand development can change as the company itself develops, as new markets emerge, and as customer/client preferences/responses evolve. B2B brands can take lessons from other B2C brands. The same “rules” apply when developing a brand. You need to develop a marketing message. Develop a Brand Strategy.

B2B 94

B2B Examples Strategy Development 94