Forrester IT

JUNE 2, 2016

Reaction: At first glance these two software vendors compliment each other well because there is so little redundancy -- Demandware filling a commerce gap in the Salesforce portfolio. Demandware is purely a B2C, full-stack, commerce suite for CPG clients who are willing to operate on a revenue sharing model.

B2C 150

B2C B2B Comparison Apple 150

TM Forum

AUGUST 9, 2022

B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. B2C churn modelling. Refer here for some features for customer churn prediction in B2C.

B2B 130

B2B Data B2C IBM 130

Fountainhead

NOVEMBER 8, 2019

Step #1: Break down your stages / define your marketing processes I like to use this 8-stage loop that’s specific to enterprise software marketing and purchases - but you can adapt it to your unique product/market circumstances. This could include “bake-off” comparisons, etc. Hence the value of the loop concept.

Examples 113

Examples B2C B2B Trends 113