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Will marketing continue to grow their share of the technology budget?

Eric D. Brown

If you are involved with marketing and/or technology in any large organization, you most likely are hearing a lot about marketing technology (MarTech) and the ‘explosion’ of MarTech people, technology, projects… and budgets. Will marketing continue to grow their technology budget? I think so.

Budget 100
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2014 - The Year the CIO and CMO Partnership Became Mission Critical

Social, Agile and Transformation

With so many technology vendors trying to tap into marketing budgets and when most of the key marketing data is is enterprise systems, SaaS products, and other data. The main touch point is around data and the technologies that enable CMOs to be more data driven. big data cio cmo data management organizational change SaaS'

Big Data 174

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11 ways to reduce your IT costs now

CIO Business Intelligence

“The net result is that some organizations’ technology debts are growing faster than anything else and robbing them of their budgets and ability to innovate.” The need to reorient IT’s budget toward future opportunities is one big reason CIOs are reviewing their IT portfolios now.

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4 hidden risks of your enterprise cloud strategy

CIO Business Intelligence

Cloud is also so integrated in all enterprise systems today — whether it be IaaS, PaaS, and SaaS — that a cloud strategy needs to be the default assumption. Budgeting, Cloud Computing, Cloud Management, Cloud Security, Compliance, IT Governance, Managed Cloud Services That’s where the contract comes into play.

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The better alternative to expensive ERP upgrades

mrc's Cup of Joe Blog

Summary: Are you tied to an aging enterprise system (like an ERP)? Would you like to extend your existing enterprise system with custom reporting, budgeting, mobile apps, and more? Learn how to bring modern features to your existing system, without the time and expense of replacing that system.

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What does the future hold for SharePoint?


Connecting SharePoint with other enterprise systems is also crucial for business processes that relate to transactional and unstructured content. This is where many enterprise technology projects fall flat, and SharePoint is no different. Circumnavigate being locked into to custom workflow development by using an add-on product.

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ERP and Cloud Computing Landscape


With tightening budgets, IT departments are looking for more affordable, high powered enterprise systems and ERP software solutions such as the web based ERP applications.

Cloud 60