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Financial Services Marketing Effectiveness Lies In Data, Technology, And Creativity

Forrester IT

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

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High Levels Of Trust Elude US Financial Services Firms Again

Forrester IT

US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022.

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Harnessing Threat Intelligence To Safeguard Financial Services

IT Toolbox

Early detection with threat intelligence is vital as the Dark Web’s personal and financial data collection expands. The post Harnessing Threat Intelligence To Safeguard Financial Services appeared first on Spiceworks Inc.

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Safeguard Your Data and Financial Future This Tax Season

IT Toolbox

The post Safeguard Your Data and Financial Future This Tax Season appeared first on Spiceworks. Learn why protecting data against cyber threats is paramount this Tax Day.

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Strategic Cost Management Approaches to Unlock Growth and Increase Profitability

Discover how these strategies can boost your enterprise's financial health, helping not only to keep up but to excel in today's market. This GEP bulletin, "Strategic Cost Management Approaches to Unlock Growth and Increase Profitability," breaks this down into clear, actionable steps.

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The Future Of Financial Brands: Less Financial, More Brand

Forrester IT

A new crop of challenger brands, such as Alibaba, Amazon, Apple, Google, Starbucks, T-Mobile, Tencent, and Walmart, are on the prowl in the financial services category. And that should have traditional financial brands worried — very worried.

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The Value of High-Quality Financial Master Data

IT Toolbox

Data versioning provides significant transparency and traceability of your financial data. The post The Value of High-Quality Financial Master Data appeared first on Spiceworks.

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Build Trustworthy AI With MLOps

Whether it is the reliability of the supply chain, the accuracy of financial predictions, or the assurance of product availability, trust from customers, vendors, and suppliers is non-negotiable. Trust is an essential part of doing business.

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Customer Experience Management: Optimizing Your Strategy for Financial Success

Speaker: Diane Magers, Founder and Chief Experience Officer at Experience Catalysts

In the world of business, connecting the dots from experience to financial impact is an essential skill. Transforming customer engagement, Voice of Customer (VoC) insights, and Journey Maps into tangible financial outcomes poses a significant challenge for most organizations. Register today!

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The Business Cost of Phishing

This report quantifies the financial impacts of phishing. Phishing is a problem that's plagued organizations for years. IT and Security teams will tell you that they’re spending too much time and money on phishing, but what does that mean?

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Resilient Machine Learning with MLOps

But we can take the right actions to prevent failure and ensure that AI systems perform to predictably high standards, meet business needs, unlock additional resources for financial sustainability, and reflect the real patterns observed in the outside world.

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How to Operationalize Data From Multiple Sources to Deliver Actionable Insights

Speaker: Speakers from SafeGraph, Facteus, AWS Data Exchange, SimilarWeb, and AtScale

Join this webinar to learn how to blend Geospatial data (from SafeGraph), Financial Market and Transaction Data (from Facteus), & Global Websites Visit and Engagement KPIs (from SimilarWeb) to enrich, augment, and improve self-service analytics as well as predictive models.

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Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

Have you ever had internal financial goals handed down to you that seem nearly impossible to meet? And have you ever had your boss tell you to just “make those goals happen,” even in the absence of any clear plan that might allow you to do just that? As product managers, we’ve likely all faced this situation at some point in our careers.