Forrester IT

JUNE 2, 2016

On paper, calling these two competitors is an apples and oranges comparison: Salesforce has a strong B2B, CRM heritage (although B2C client wins are increasing since the ExactTarget acquisition); whereas. However, it's more complicated than that. From the DX platform angle, Salesforce is acquiring a competitor.

B2C 150

B2C B2B Comparison Apple 150

TM Forum

AUGUST 9, 2022

However, the problem of identifying and predicting churn can differ between B2B and B2C customers. In this paper, we review a number of B2B churn prediction solutions from other domains, and draw lessons from B2C markets to prepare a framework for B2B churn prediction for India and South Asia markets. B2B churn modelling.

B2B 130

B2B Data B2C IBM 130

Galido

APRIL 24, 2020

Information Technology Blog - - Value Proposition for your B2B Brand - Information Technology Blog. In this article, we have collected tips, strategies, and recommendations that will help you build your B2B brand for maximum benefit and value proposition. The Goals of Creating a Brand in the B2B Segment. Keep Core Values.

B2B 94

B2B Examples Strategy Development 94

Galido

MARCH 11, 2020

Information Technology Blog - - Creating a B2B Brand Using an Emotion-Based Approach - Information Technology Blog. In this article, we have collected tips, strategies, and recommendations that will help you build your B2B brand for maximum benefit. The Goals of Creating a Brand in the B2B Segment. Focus on Your Target Audience.

B2B 94

B2B Examples Strategy Development 94