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Digital Business Models Mandate More Sophisticated B2B Pricing Processes And Applications

Forrester IT

I’ve been researching B2B pricing and its important role in digital transformation for industrial manufacturers. New “as a service” business models offer opportunities for manufacturers, but they can also increase margin risk. Industrial manufacturers already manage a complex matrix of price lists.

B2B 458
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Call For Entries: Forrester APAC B2B Marketing Awards 2023

Forrester IT

Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives.

B2B 195
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Summit 2020: Selling On B2B Marketplaces

Forrester IT

Online marketplaces offer advantages to B2B sellers. Yet success requires a thoughtful approach. Read a few of the key questions to consider in this Forrester SiriusDecisions Summit session preview.

B2B 292
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Shopify Buys Handshake To Boost B2B Commerce Chops

Forrester IT

Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […]. How advanced?

B2B 302
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WATCH: How Marketplaces Are Disrupting B2B Tech Buying And Selling

Forrester IT

But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […]. Yet in the enterprise IT world, they have developed with fits and starts.

B2B 371
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Salesforce Nicely Rounds Out Its B2B CRM With CloudCraze

Forrester IT

On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey.

B2B 232
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Hotel Chains Demonstrate Common B2B eCommerce Website Blunders

Forrester IT

B2B eCommerce sites should help business shoppers balance price with value, which is a nuanced combination of many factors, not a series of binary choices. Why do hotel web sites fail to support business travellers' customer journeys, in both the digital and physical sense?

Hotels 317