Remove Artificial Intelligence Remove B2B Remove Budget Remove Business Intelligence
article thumbnail

Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Survey 98
article thumbnail

Lufthansa’s digital future takes flight with ‘Digital Hangar’

CIO Business Intelligence

As a result, the Digital Hangar has seven value streams: inspiration, search, and booking; ancillary services; personalization, profile, and loyalty; payment; travel experience; customer servicing; and a B2B-focused value stream. Experience is not only the cherry on the cake.”

Airlines 130
article thumbnail

Should you build or buy generative AI?

CIO Business Intelligence

Panasonic’s B2B Connect unit used the Azure OpenAI Service to build its ConnectAI assistant for internal use by its legal and accounting teams, as well as HR and IT, and the reasoning was similar, says Hiroki Mukaino, senior manager for IT & digital strategy. Budgeting for those resources and timescales are essential, too.