Survey: Marketers embrace AI at expense of metaverse investments
CIO Business Intelligence
JUNE 1, 2023
The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. Last year, Sitecore polled B2B marketers about their perceptions of the metaverse , which at the time was thought to be the next frontier in experiential marketing. Artificial Intelligence
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