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Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. Last year, Sitecore polled B2B marketers about their perceptions of the metaverse , which at the time was thought to be the next frontier in experiential marketing. Artificial Intelligence

Survey 94
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The July 2023 Multi-Cloud Briefing: Generative AI for the Enterprise

CIO Business Intelligence

He has over two decades of experience in content development, content strategy, and product marketing with B2B technology companies. Artificial Intelligence, Machine Learning About Dave Wolpert Dave Wolpert is the Senior Manager of Solutions Marketing for VMware Cross-Cloud services.

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How AI can boost customer satisfaction, retention, and loyalty in the contact center

CIO Business Intelligence

That is why artificial intelligence (AI) is playing a key role in enhancing and personalizing customer communication in the contact center. The contact center is where customers interact with companies through various channels, such as phone, email, chat, or social media.

IBM 109
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Adobe brings first-party commerce data to customer data platform

CIO Business Intelligence

In addition to the CDP data integration, Adobe said that the predictive lead and account scoring feature for the B2B (business-to-business) and B2P (business-to-people) editions of for Real-Time CDP had become generally available. AI to help identify sales opportunities.

Adobe 84
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Henkel embraces gen AI as enabler and strategic disruptor

CIO Business Intelligence

Today, those efforts are coming to fruition, positioning Henkel among the leading wave of companies adopting generative AI to not only optimize its businesses, but use it as a core building block of its strategic vision for the future.

SAP 132
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Sysco’s recipe for growth centers on IT

CIO Business Intelligence

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 Like most companies, Sysco traditionally ran its B2B e-commerce business in a bulk reordering fashion.

B2B 71
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Lufthansa’s digital future takes flight with ‘Digital Hangar’

CIO Business Intelligence

As a result, the Digital Hangar has seven value streams: inspiration, search, and booking; ancillary services; personalization, profile, and loyalty; payment; travel experience; customer servicing; and a B2B-focused value stream.

Airlines 116